Lead generation specialist

Lead Generation Specialist / Office Manager

Hours: Full-time, 8:30 AM to 5:00 PM EST

Position Overview
Sapling is seeking a proactive, detail-oriented Lead Generation Specialist / Office Manager to support our growing sales pipeline while managing the day-to-day operations of our local office.
This hybrid role requires someone who can:
Generate high-quality leads through email, LinkedIn, and digital research
Manage and organize office operations
Lead and develop a team, including hiring, training, and supervising staff
The ideal candidate is organized, tech-savvy, persistent, and capable of communicating professionally with potential clients while ensuring the office operates smoothly. This position plays a critical role in both business development and team management.

Key Responsibilities

Lead Generation Responsibilities
Lead Identification & Research
Identify potential leads using LinkedIn, online databases, industry directories, and other digital tools.
Research companies, contacts, and decision-makers to ensure accurate targeting.
Build and maintain high-quality prospect lists for outreach campaigns.
Email & LinkedIn Outreach
Conduct outbound email campaigns to generate interest and schedule sales calls.
Use LinkedIn messaging, connection requests, and engagement tactics to open communication channels with potential clients.
Follow up consistently to nurture leads and maintain engagement.
Pipeline Support & Coordination
Qualify inbound and outbound leads.
Schedule meetings, demos, and calls for the sales team.
Track and update all lead activities in the CRM system.
Provide detailed handoff notes to account executives to ensure smooth transitions.
Content & Messaging
Assist in developing outreach templates, messaging sequences, and outbound email campaigns.
Maintain a consistent, professional brand voice.
Continuously optimize messaging to improve conversion rates.
Reporting & Performance Tracking
Track daily, weekly, and monthly lead-generation metrics.
Prepare reports on pipeline activity, lead quality, and outreach performance.
Recommend improvements to the lead-generation process.

Office Manager & Team Leadership Responsibilities

Office Management
Oversee daily office operations to ensure a professional, productive work environment.
Maintain office organization, supplies, attendance records, and administrative processes.
Coordinate closely with the U.S. team to align on goals and expectations.
Team Leadership & People Management
Act as the on-site team leader for the local office.
Hire, train, and manage additional team members (sales support, admin, lead gen assistants, etc.).
Conduct regular performance reviews and provide ongoing coaching and feedback.
Address employee concerns, resolve issues, and ensure adherence to company standards.
Handle basic HR functions in coordination with the U.S. office, including onboarding, documentation, and disciplinary actions.
Foster a positive, collaborative, and high-performance team culture.