Growth Lead (Growth Marketing Lead)

Primary Mission
"Own client growth outcomes through paid acquisition, content strategy, tracking, and proactive client communication to ensure campaign success and retention."

Manage client growth campaigns across Meta and Google, oversee creative direction, communicate performance insights, and help turn marketing spend into measurable revenue. You are the bridge between strategy and execution, responsible for client retention and campaign success.

Key Responsibilities

• Client Growth Management: Manage Meta and Google Ads campaigns across multiple client accounts, monitoring CPA, CPC, CTR, ROAS, CAC, and conversion bottlenecks.
• Tracking & Attribution: Set up and maintain Meta Pixel and Conversion API (CAPI), verifying event tracking accuracy and coordinating on advanced technical implementation.
• Creative Strategy: Develop content angles and campaign concepts, script high-retention Reels, and quickly iterate on creative testing frameworks.
• Client Communication: Lead weekly performance review calls and onboarding meetings, presenting campaign insights clearly to build client confidence.
• Reporting & Optimization: Prepare weekly summaries, identify underperforming campaigns, and monitor funnel drop-offs to recommend optimization actions.
• Sales Support: Participate in discovery calls and recommend service packages/growth opportunities (no cold outreach or prospecting required).

Requirements

1. Experience: Minimum 2+ years of hands-on performance marketing experience with Meta Ads and Google Ads. Experience in marketing agencies or E-commerce brands is strongly preferred.
2. Technical & Advertising: Deep understanding of Meta Ads Manager, audience building, retargeting, A/B testing, GA4, CAPI/Pixel tracking, and UTM attribution.
3. Creative: Proficient in Reels strategy, creative testing frameworks, hook development, and basic Canva tools.
4. Growth Mindset & Ownership: High ownership, strong analytical thinking, and client communication skills. Avoid candidates who only know how to launch campaigns or blame creatives for failures.
5. Target Metrics: Focus on client retention (90%+ target), managing 5–8 active retainer clients while maintaining exceptional campaign quality.