Digital Marketer

About Simplismart

Simplismart is a GenAI inference platform to deploy, scale, and monitor any GenAI
model (LLMs, speech, vision, or diffusion) across cloud or on-prem. Built for strict SLAs,
enterprise-grade security, and full observability. Its modular design lets you optimize for
cost or latency or auto-select the best topology per workload.

About the role

We are hiring a Digital Marketer to own Simplismart's paid acquisition and performance
marketing function end-to-end. This is a high-accountability, execution-first role for
someone who is deeply comfortable with numbers, has strong instincts for B2B
audience targeting, and knows how to make every rupee of ad spend work harder.
You will report directly to the Growth Lead and operate as the performance engine
behind Simplismart's demand generation running, optimising, and scaling paid
campaigns across LinkedIn and Google, while building the attribution and analytics
infrastructure to measure what actually drives pipeline.
At Simplismart, we are selling to a technically sophisticated buyer ML engineers,
platform leads, and CTOs at AI-first companies. This role requires someone who
understands that context and can craft targeting and messaging that resonates with that
audience, not just clicks.

What is expected from you-

• Paid Campaign Ownership Plan, execute, and optimize paid campaigns across LinkedIn Ads and Google SEM. Own campaign structure, bidding strategy, budget allocation, and ongoing performance management.
• Audience & Targeting Strategy Build and refine audience segments for a technical B2B buyer developers, ML engineers, AI platform teams, and enterprise decision-makers. Continuously test and improve targeting precision.
• ROAS & Performance Accountability Own key performance metrics: ROAS, CPC, CPL, conversion rates, and pipeline contribution. Report weekly with clear learnings and action plans.
• Landing Page & Conversion Optimisation Work closely with design and content to ensure ad-to-landing-page experience is tight. Run A/B tests on copy, creatives, and CTAs to improve conversion rates.
• Analytics & Attribution Set up and maintain tracking infrastructure (UTMs, pixel, attribution models). Ensure full visibility into what channels and campaigns are driving qualified pipeline.
• Experimentation Run structured experiments across new channels, audience segments, ad formats, and messaging document hypotheses, results, and next steps with rigour.
• Social Media Distribution Manage the paid amplification of organic content across LinkedIn and other relevant platforms. Coordinate with DevRel and content functions on what to boost and when.

What we’re looking for-

• 3–5 years of experience in performance marketing or digital marketing, with a strong focus on paid channels.
• Hands-on expertise with LinkedIn Campaign Manager and Google Ads not just familiarity, but a track record of running and optimising campaigns independently.
• Strong analytical chops comfortable in Google Analytics, spreadsheets, and attribution tools; able to derive clear decisions from data.
• Prior experience marketing a B2B SaaS, developer tool, or technical product is strongly preferred.
• Understanding of the AI/ML or cloud infrastructure ecosystem is a significant advantage.
• High agency and ownership mindset able to operate without a large team around them and build the function from scratch.

Good to have:

• Experience with retargeting, programmatic, or account-based marketing (ABM)
• Familiarity with tools such as HubSpot, Segment, Clearbit, or similar
• Prior exposure to marketing to a developer or engineering audience

Why Join Simplismart?

• Opportunity to define and lead the brand identity of a fast-growing GenAI company.
• Work closely with leadership on high-impact initiatives from global event campaigns to overall storytelling.
• Be part of a team that values design as a strategic lever, not just execution.
• Competitive compensation and growth opportunities in a high-energy startup environment.