Senior Product Manager, New Markets

About PeopleGrove

PeopleGrove is a rapidly growing SaaS company delivering workflow and engagement tools to higher education institutions. We support mission-critical programs including alumni relations management and clinical experiential learning. Our mission is to help institutions strengthen outcomes for alumni and students by streamlining workflows, increasing engagement, and enabling scalable program growth.

We’re deeply product-led in how we work, prioritizing cross-functional collaboration, continuous validation, and building products that solve real problems. Our teams are distributed across the United States and India, and we move quickly with high ownership and low bureaucracy.

About the Role

We’re looking for a Senior Product Manager to identify, validate, and unlock new growth opportunities for PeopleGrove. This role is ideal for a PM who thrives in ambiguity, operates with significant independence, understands emerging markets, clarifies unmet needs, and defines the strategic priorities and decisions that ensure growth paths are focused, defensible, and aligned with company objectives.

You’ll focus on expansion into new segments and use cases, as well as growth levers such as onboarding, activation, adoption, retention, and monetization. You’ll work closely with Engineering, Design, Data, Sales, Marketing, and Customer Success—but you’ll also be expected to drive your work forward without needing constant direction.

This role is not just “own a roadmap.” It’s: Explore the market → prove the wedge → ship the product → drive measurable growth.

What You’ll Own

• New market discovery: Identify new segments, emerging institutional needs, and adjacent product opportunities (e.g., new program types, new buyer personas, new workflows).
• Validation and business case building: Translate problems into opportunities, run research and validation (interviews, surveys, pricing tests, prototypes, competitive analysis) to determine where PeopleGrove can win.
• Partnership and platform strategy: Evaluate build vs. buy vs. partner opportunities and structure integrations that unlock scalable growth.
• Growth strategy and execution: Build and ship product improvements that measurably improve adoption, retention, conversion, or expansion.
• Experimentation and metrics: Define success metrics and run experiments (A/B tests where applicable, but also iterative launches and controlled rollouts).
• Go-to-market alignment: Partner with Sales, Marketing, and CS to ensure product direction aligns with real market signals and can be sold and implemented successfully.
• Roadmap and prioritization: Build a roadmap for growth/new market initiatives, ruthlessly prioritizing based on impact, feasibility, and learning velocity.
• End-to-end delivery: Work hands-on with Engineering and Design from concept → spec → build → launch → iteration.
• Executive storytelling: Communicate clearly and persuasively—bringing leadership along with evidence, tradeoffs, and a crisp narrative.

Key Responsibilities

• Become an expert in the needs, workflows, and constraints of emerging customer segments.
• Identify high-potential growth opportunities across acquisition, activation, retention, and monetization.
• Build strong product hypotheses and validate them with customer insight + data.
• Define and track KPIs (e.g., activation, time-to-value, adoption, retention, expansion, conversion).
• Develop a roadmap that balances short-term wins with long-term strategic bets.
• Ship meaningful product improvements and new capabilities with high velocity.
• Create alignment across stakeholders while maintaining strong product judgment and independence.
• Partner with Engineering and Design to ensure solutions are high quality, usable, and scalable.

What Success Looks Like (First 6–12 Months)

• You’ve validated the needs of 1–2 strong emerging-markets with clear user pain + buyer value.
• You’ve shipped at least one new-market wedge or growth initiative that moves a key metric.
• Sales and CS have clearer positioning and proof points for new segments.
• You’ve established a repeatable discovery + experimentation loop for growth and expansion work.

Qualifications

• 5+ years of product management experience building B2B SaaS products.
• Experience owning ambiguous product areas and driving work from zero-to-one and/or new segment expansion.
• Strong customer discovery skills (interviews, synthesis, JTBD thinking, competitive analysis).
• Strong analytical skills—comfortable defining metrics, interpreting funnels, and using data to drive decisions.
• Proven ability to prioritize ruthlessly and make tradeoffs in a fast-moving environment.
• Excellent written and verbal communication; you can create alignment without excessive process.
• Strong cross-functional collaboration skills with Engineering, Design, and GTM teams.
• High ownership: you move things forward, unblock teams, and don’t wait to be told what to do.

Bonus Qualifications

• Experience with growth PM work (activation, onboarding, adoption, retention, monetization).
• Experience launching new products or entering new markets.
• SQL and/or strong comfort working directly with product analytics.
• Experience in higher education, workforce outcomes, alumni engagement, or clinical education.

Why Join PeopleGrove

• Build products with purpose: Our work helps institutions improve outcomes for students and alumni—and supports programs that train the next generation of healthcare and high-impact professionals.
• Own meaningful strategy: This role has real influence over PeopleGrove’s growth direction and where we expand next.
• Move fast, learn fast: We value experimentation, clarity, and shipping.
• Remote-first: Work from anywhere in the US, with occasional travel for team offsites or customer research.
• Strong team culture: Empathy, collaboration, and user-centric thinking are core to how we operate.