Growth & GTM Engineer

📍 Location
We’re based in Hyderabad and believe the best work happens when the team is in the same room.

🚀 About Hivel
Hivel is building an AI-native platform for engineering teams.

We help engineering leaders understand how software actually gets built, combining real-time engineering analytics with AI-powered insights to eliminate bottlenecks, accelerate delivery, and improve business outcomes. The market loves the product, and now it’s time to scale the story.

🎯 The Mission
We’ve built a product the market loves and most importantly that they need; now we need to tell the world that we exist.

The GTM Engineer will be a part of the GTM Engineering team and will collaborate with existing GTM engineers to build scalable systems.

The GTM Engineer is a "systems-first" growth leader responsible for building the technical and strategic infrastructure that powers the company’s revenue engine. Unlike a traditional marketer who executes campaigns, the GTM Engineer designs the blueprints and pipelines that make those campaigns scalable, repeatable, and data-driven.

You will own the “how" of the Go-To-Market strategy, translating high-level business goals into automated workflows and measurable pipeline. This is a High-Impact / Central Growth Role with a focus on building Growth Systems, Automation Architecture, and Demand Engines. Good to have prior experience working on SEO, AEO & GEO.

🧩 Your Quest

1. GTM Architecture & Strategic Modeling

   • ICP & TAM Mapping: Define the Ideal Customer Profile (ICP) and build Total Addressable Market (TAM) models to guide marketing focus.
   • System Design: Architect multi-channel plans (ABM, Outbound, Nurture) as "engines" rather than one-off tasks.

2. Technical Stack & Data Engineering

   • Integrations: Co-ownership of the MarTech stack, including HubSpot, Clay, GA4, and session analytics (e.g., Clarity).
   • Signal-Based Flows: Build automated pipelines triggered by tech-stack changes, hiring trends, or funding signals to power account scoring.
   • Data Hygiene: Maintain lead routing, lifecycle automation, and attribution integrity to ensure a seamless handoff to Sales.

3. Campaign Engineering & AI Implementation

   • Automated Personalization: Execute end-to-end campaigns (ABM, retargeting) using AI (LLMs/GPTs) to scale human-quality messaging.
   • Growth Loops: Identify successful blueprints and replicate them across different industries or ICP segments.
   • AI Fluency: Deploy AI-assisted workflows for content generation, segmentation, and rapid data analysis.

4. Full-Funnel Analytics & Optimization

   • Dashboarding: Build and monitor reporting from initial reach through to Meetings Booked.
   • CRO & Behavior Analysis: Use heatmaps and session recordings to diagnose funnel drop-offs and implement iterative improvements.

🧠 Who You Are

• Proven track record in B2B Growth, Demand Gen, or Marketing Ops.
• HubSpot (CRM/MA), Clay (Enrichment), GA4, and Automation/IPaaS tools.
• Expertise in Zapier/n8n/ make.com, APIs, SQL, and CRM architecture is a must.
• Systems Thinker: You build for reuse and scalability, not just speed.
• High proficiency in data interpretation, experiment design, and SQL/BI tools.
• Ability to bridge the gap between technical workflows and executive strategy.

*Performance Success Metrics (The "Impact")

In this role, your success is measured by the health of the revenue engine:

• Pipeline Velocity: How quickly leads move from MQL to Qualified Meetings Completed.
• Attribution Clarity: 100% visibility into which channels are driving Qualified Meetings Completed.
• Efficiency: Reduction in Customer Acquisition Cost (CAC) through automation.
• Scalability: The ability to launch into a new ICP in days, not months.

💥 What You’ll Get

• Early-stage leverage: Join and define the path to $10M+.
• Real ownership: Your work directly shapes Hivel’s growth trajectory.
• High Learning Velocity: We don’t just move fast; we learn fast. At Hivel, a month of work equals a quarter of growth elsewhere.
• High trust, high autonomy: We hire adults, not dashboards, and give you the resources to win.

📣 The Call
If you’re excited by ownership, accountability, and building demand engines that scale, we want to hear from you.

*Prepared by a human. Prettied by ChatGPT. ✨