Founder of FoldFresh | Building the “Between-Wash Freshness” Category | Equity-Only Founding Team

I’m the founder of FoldFresh, a consumer brand solving a simple but universal problem: clothes don’t stay fresh between washes — especially during travel, gym use, and everyday re-wearing.

FoldFresh starts with a focused hero product and expands into a broader between-wash care category. The problem is instantly understood, behavior already exists, and the solution fits modern lifestyles (travel, hybrid work, sustainability).

I’m currently assembling a very small founding team (3–4 people total). These are equity-first roles, no salary yet. I’m not hiring employees — I’m looking for partners who want real ownership, autonomy, and upside.

What I’m Looking For

Founding-level partners in:
• Product / Operations (manufacturing, sourcing, packaging, supply chain)
• Growth (demand validation, signups, experiments, early traction)
• Brand / Creative (visual identity, packaging feel, trust, desirability)

Each role owns their function end-to-end.

Stage
• Pre-seed / pre-revenue
• Early validation & traction phase
• Fast execution, low ego, high ownership

Compensation
• Equity only (vesting, founder-level)
• No salary yet — transparency upfront
• Meaningful ownership tied to responsibility

Values
• Ownership over titles
• Speed over perfection
• Taste matters
• Build something real people use

Location

Location-agnostic (US preferred).
Ops roles may benefit from some physical availability, but remote is fine.

Final Line (Important Filter)

If you’re looking for safety, this isn’t it.
If you want to build and own, let’s talk.