Marketing Manager

We are seeking a creative and results-driven Marketing Manager to join our team as a key early hire. In this role, you’ll take the lead in building and executing our marketing strategy, driving user acquisition, engagement, and retention for our app. You’ll play a pivotal role in telling our story, reaching families, and growing a movement that empowers parents to raise healthier children.

If you thrive in a fast-paced environment and are passionate about creating impactful campaigns that drive real-world change, we’d love to hear from you.

About Us

At Holistic Childhood, we are on a mission to transform children’s health by empowering families with tools to track and improve their well-being. From addressing eczema, asthma, and obesity to ADHD and autism, our platform helps parents navigate the process of holistic healing for their children’s health challenges.

We’re early in our journey, with a live product helping families today, and now we’re looking for a marketing leader to scale our efforts, connect with new audiences, and bring our vision to life. Together, we’re building something more than just an app—we’re building a movement that ensures every child has the opportunity to thrive.

What You’ll Do

Develop and Execute Marketing Strategy

• Build and implement a marketing plan that drives awareness, app downloads, and user engagement, focusing on parents seeking solutions to their children’s health challenges.

Content Creation

• Create compelling content for social media, email campaigns, blogs, and more, ensuring messaging aligns with our mission and resonates with our target audience.

User Acquisition

• Plan and execute user acquisition campaigns across digital channels (e.g., Google Ads, Facebook, Instagram, TikTok), optimizing for cost efficiency and conversions.

Community Building

• Foster an engaged community of parents by facilitating discussions, sharing valuable resources, and creating opportunities for connection.

Conduct User Research

• Partner with early adopters to gather insights, validate design decisions, and ensure the app meets the needs of real families.

Analytics and Optimization

• Track and analyze key performance metrics, identifying insights to improve campaign effectiveness and overall marketing ROI.

*Collaborate with Cross-Functional Teams

• Work closely with product, design, and engineering teams to ensure a cohesive user experience from discovery to onboarding and beyond.

Establish Brand Identity

• Develop and maintain a consistent brand voice and visual identity that reflects our mission and values.

Ideal Candidate

Marketing Expertise

• Proven experience developing and executing successful marketing strategies for apps, with a focus on user acquisition and retention.

Strong Digital Marketing Skills

• Proficiency in digital marketing platforms, including Google Ads, Facebook/Instagram Ads, and email marketing tools.

Content Marketing Proficiency

• A knack for creating engaging, mission-driven content that resonates with target audiences.

Analytical Mindset

• Experience using data to drive decisions, with a solid understanding of marketing analytics tools like Google Analytics.

Passion for Our Mission

• A deep interest in improving children’s health and creating meaningful solutions for families.

Strong Communication Skills

• Ability to convey complex ideas simply and compellingly, both in written content and verbal communication.

Team Player

• Eager to collaborate with a small, cross-functional team in a fast-paced startup environment.

Bonus Skills

• Experience marketing health, wellness, or family-focused apps.
• Familiarity with SEO and content optimization strategies.
• Experience with influencer marketing or partnerships to expand brand reach.

What We Offer

Equity-First Compensation

• Be compensated with equity in the company, aligning your success with the company’s growth.

Mission-Driven Work

• Join a passionate team committed to transforming children’s health and making a lasting impact.

Creative Freedom

• Take ownership of the marketing strategy and shape how we connect with our audience.

Flexibility

• Work in a collaborative team environment that values creativity and results.

Foundational Role

• Help shape the culture, technical standards, and engineering team of a mission-driven startup.

How to Apply

If you’re a creative marketer with a passion for building meaningful campaigns, we’d love to hear from you.

Please submit your resume and a brief cover letter explaining why you’re excited about our mission and how your experience aligns with this role.