Lifecycle Marketing Associate

Jawnt partners with organizations to provide their members access to transportation. We work with universities, healthcare systems, and enterprise organizations to offer a valuable benefit that saves employees time, reduces costs, and supports sustainable choices.

About The Role:

Jawnt is looking for a lifecycle marketer to manage our end-to-end buyer journey, from cold outbound to sales qualified leads. We’ve built a brand and product our customers and users are passionate about, and our Lifecycle Marketer will bring that message to organizations across the country. If you have a bias towards action, get excited about content, have experience in B2B software, and love buses, we’d love to talk!

What You’ll Do:

• Take ownership of Jawnt’s full buyer journey, ensuring a seamless experience across every touchpoint
• Manage multi-channel marketing efforts, including SEO content, newsletters, digital and out-of-home (OOH) ad campaigns, events, conferences, and more
• Create and maintain a content calendar, overseeing content development and delivering standout email campaigns
• Track and report on marketing KPIs, providing clear insights and updates to the broader team
• Collaborate with Sales, Partnerships, Customer Success, and the Executive team to align marketing strategies with company goals

Who You Are:

• Experienced marketer: 2-4 years in B2B marketing, ideally in software or technology
• ABM expert: Familiar with implementing Account-Based Marketing (ABM) strategies
• Data-driven: Skilled at using data to inform marketing decisions and measure success
• Tech-savvy: Proficient with HubSpot or comparable CRM tools
• Focused on execution: You love seeing a project through to completion
• Bonus points: Experience in HR or transportation software

Compensation and Benefits:

• Salary: $60,000–$80,000
• Comprehensive benefits package: unlimited PTO, health and dental coverage, life insurance, 401k
• $100/month transit credit on your Jawnt Pass

At Jawnt, our company value “All aboard!” isn’t just about transportation—it’s about inclusion. We’re building a team that reflects diverse perspectives and experiences, and we encourage you to apply even if you don’t check every box. If your career has taken you on a jaunt through unexpected paths, we’d love to hear your story.

Jawnt is proud to be an equal opportunity employer.