Creative Production and Ecommerce Visual Manager

Dogs, cats, budgies and everything in between - pets deserve the world. They make us want to be better humans. That’s why we’ve made it our mission to build the most engaged and passionate community of pets and pet parents across the world. And we’re looking for talented team mates who can help us do it.

Founded in Sydney, our team of 500+ pet obsessives span Australia, New Zealand and the Philippines. We’ve scaled to become one of Australia's top five eCommerce companies and the no.1 online pet store. But we’re just getting started. Like a whippet who’s spotted their mate across the dog park, our growth is only going to accelerate, as we continue to disrupt the way that pet parents shop.

Excitingly, the pet industry is booming (as in $15 billion kind of booming) and online pet retail is set to grow exponentially in the next five years. So this is a unique career opportunity to be part of our epic growth story.

The Opportunity
Our Brand and Creative team is a skilled group of designers, brand marketers and creatives, working to elevate the shopping experience for pet families across Australia. We are looking for a Creative Production and Ecommerce Visual Manager to join our in-house creative team as we embark on the next phase of growth.

As Creative Production and Ecommerce Visual Manager you will flex your production muscles across both eCommerce and Creative shoots. Moving between owning end-to-end product photography and motion, content creators and larger lifestyle shoots - this is a unique role that impacts all aspects of creative across the funnel marketing channel.
In this role, reporting to the VP, Brand and Creative, you will lead the smooth movement of workflow from brief to execution, through to post-production and launch. You are the first point of contact for briefs coming into the Creative Team and the the key liaison with stakeholders across Marketing, Category Management, UX, and Tech. You will manage all communication in relation to shoot timelines and deliverables.

You will own the end-to-end-eCommerce (SKU production) workflow, from creating and setting image guidelines, SKU identification, liaising with Buyers and Fulfilment Centre team to call-in samples, managing shoot lists, booking photography staff and running retouching and QA. .You will create and own image guidelines and ensure ongoing QA meets Brand Standards. You will own our key imagery KPIs, ensuring fast turnaround of SKU photography, while building a longer-term testing framework, to ensure we are producing best-in-class content to support eCommerce conversion.

As Creative Production Manager, you will also lead the project management of all creative content streams. Working across monthly and seasonal creative planning cycles, ensuring no deadlines are missed, and creative is executed to a high standard at all times. You will have the confidence and experience being on set, partially in eCommerce photography and video, and can flex into larger creative projects that may encompass in-house shoot, UGC, and external production houses.

It goes without saying, that run sheets, briefs, shoot-lists and retouching notes are second nature to you. You know what the difference between a PPM, PreProd and Retro means. Gantt charts make you happy and a tightly controlled budget file brings you joy. Having a keen creative eye to match talent to brief and being able to support in post-production will ensure your success in this role. You will need to have the ability to source and manage a pool of mostly external freelance and casual talent and be confident in assessing project briefs and managing the flow of work within the creative team.

What you'll be doing

• Manage end-to-end in-house Studio ecommerce (product and lifestyle) production workflow, team management, monthly budgeting and reporting, leading department projects and managing outsource teams
• Produce all in-house, outsourced and agency-support creative content and campaign shoots, including sourcing creative talent, running PPM and all post-production.
• Ownership of Studio and Creative Production timelines and budgets, including weekly resource planning and ensuring bottlenecks are identified and managed.
• Creation of visual ecommerce guidelines and direction, shoot and set production, management of visual projects, quality control of visual assets, testing, data gathering and and research.
• Rostering, leading, training, mentoring and motivating a team of permanent and casual Photographers, videographers, retouchers/QA, copy and logistics staff
• Responsible for movement of product from Fulfilment Centre to Studios and throughout production process
• Ensuring all production process is completed according to company KPI
• Take ownership of content production, including editorial, audio, and video content, across all channels for Pet Circle..Build robust production process, which can produce both weekly low-fi social content, monthly seasonal campaigns and flex to quarterly ATL campaign.
• Ideate and run A/B tests for SKU content, working with cross-functional teams to challenge status quo
• Build a data and insights driven culture within creative, to ensure teams are working towards customer-first outputs.
• Develop a network of agency and freelance talent to support in-house teams.
• Manage reporting to assess effectiveness against business and marketing goals.

The ideal toolbox

• You will be process-driven and a strategic thinker - keen to improve existing processes and implement best-practice. Demonstrated eCommerce Studio Production and Creative Content production for an online retailer or digital-first brand, with a minimum of 7 years practical experience.
• In-depth understanding of pre- and post-production process for content.
• Retouching, post-production or photography skills would be a bonus.
• You move with pace - staying on top of trends and turning shoots around to capitalise on digital trends.
• You understand how to use content creators, outsource and different production models to support in-house shoot teams.
• Proven experience managing multiple projects and deadlines concurrently.
• You've shown you can work collaboratively with the wider marketing and agency teams to ensure effective campaign integration.
• You're instinctively curious and stay up-to-date with relevant cultural and industry trends to identify creative opportunities.
• You have a well-honed testing and fail mentality, using data to help inform low-fi content shoot.

Juicy perks

• Heaps of development opportunities - stretch projects, focus groups & secondments
• Flexible working environment
• Up to 50% employee discount
• Product sample giveaways
• Pawrental leave and wellbeing leave
• Team charity volunteer days
• Classpass subsidy

Role location
We believe that building connections and collaborating as Pet Circlers is super important. So this role is based in Sydney with a hybrid arrangement of 3 days per week in our pet friendly offices (your pet might love coming to the office even more than you). This could change in line with business requirements.

Why Join?
We reckon our mission to help the world Pet Better is an important one, but also an incredibly fun and rewarding one. Becoming a Pet Circler means you’re committed to help shape an entire industry - it’s pretty exciting stuff. Here’s what we stand for:

We’re better together
We operate with humble hearts and hungry minds
Pets matter; so pets and pet parents always have a seat at our table
We’re instinctively curious. Always

Belong at Pet Circle
Our unique perspectives and expertise is our superpower - we value diversity in all forms. So, no matter your background, please apply if this role makes you excited to bring your full self to work each day.