Product Marketing Manager

PointClickCare is a leading North American healthcare technology platform enabling meaningful care collaboration and real‐time patient insights. For over 20 years, the company has been focused on realizing its vision: to help create a world in which providers and plans can confidently deliver frictionless care. Since its inception, PointClickCare has grown exponentially, with over 2,200 employees working to impact millions across North America. Recognized by Forbes as one of the top 100 private cloud companies and acknowledged by Waterstone Human Capital as Canada’s Most Admired Corporate Cultures, PointClickCare leads the way in creating cloud-based healthcare software. At PointClickCare, we offer a wealth of opportunities and a vibrant culture that empowers our employees. Our dynamic environment is the perfect place to advance your career while engaging in meaningful work alongside incredible colleagues. Here, you’ll discover a space where your talents can thrive, your career can grow, and your work will have a lasting impact on healthcare across North America. We believe that work becomes profoundly fulfilling when driven by a higher purpose. Join us and be part of a team that is making a real impact. To learn more about us, check out Life at PointClickCare and connect with us on Glassdoor and LinkedIn.

About the Team:Join a dynamic remote team dedicated to transforming healthcare by enhancing care coordination and fostering collaborative relationships within the health plan and ACO landscape. Our A&P business is at the forefront of the shift to value-based care, tackling challenges head-on and delivering innovative solutions that bridge previously siloed care environments. By expanding our real-time care collaboration network, we empower Health Plans and ACOs to improve transitional care management outcomes across care settings. This is an exciting opportunity to make a meaningful impact in the healthcare industry while working with a passionate team committed to positive change

Meet Our Marketing Team

About the Role:Join a dynamic remote team dedicated to transforming healthcare by enhancing care coordination and fostering collaborative relationships within the health plan and ACO landscape. Our A&P business is at the forefront of the shift to value-based care, tackling challenges head-on and delivering innovative solutions that bridge previously siloed care environments. By expanding our real-time care collaboration network, we empower Health Plans and ACOs to improve transitional care management outcomes across care settings. This is an exciting opportunity to make a meaningful impact in the healthcare industry while working with a passionate team committed to positive change

Key Responsibilities:

• Product positioning and messaging: Working closely with the Director, Product Marketing, create compelling product positioning and messaging that highlights the unique value of our care collaboration solutions to the Health Plan and ACO segments.
• Product Marketing Strategy: Define the target audiences and key value propositions (Who, Why, and What) for your segments and products and collaborate with marketing peers on marketing strategies to ensure we reach the right audience with the right message. Partner closely with the Demand team to ensure marketing campaign priorities and plans for sales pipeline generation are aligned with financial targets.
• Market analysis and customer insight: Collaborate with teams to conduct in-depth market research to identify trends, customer needs, and competitive landscape, using the insights to develop effective marketing strategies that align with our goals and initiatives. Become the expert on our customers and industry, how/why they buy, their buying criteria, regulatory considerations, etc., with particular focus on the unique Health plan and ACO segment demands.
• Cross-functional Collaboration: Support key initiatives and product launches, working closely with product development, sales, customer success, and demand marketing teams to ensure alignment on product features, benefits, and go-to-market strategies.
• Performance measurement and optimization: Monitor and analyze the effectiveness of marketing initiatives, using data-driven insights to refine future strategies and improve overall impact.

Your Key Strengths:

• Bachelor degree; advanced degree in business or marketing or equivalent experience desirable
• 4-6 years product marketing experience, preferably within the health tech industry and experience marketing to Health Plan and/or ACO audience segments.
• Experience with B2B SaaS technology and Familiarity with healthcare landscape.
• Proficiency in analyzing market data and performance metrics to inform decision-making and strategy development.
• Demonstrated success launching products and supporting product growth through tailored go-to-market strategies and compelling positioning.
• Strong written and verbal communications skills, from developing strong value propositions, positioning, messaging and delivering presentations that succinctly convey business and technical concepts to a diverse audience-base

Bonus Skills:

• Experience working in the Health Plan, ACO, and/or Post-Acute space
• Understanding of relevant regulations, compliance, and market dynamics impacting Health plans and ACOs.
• Experience with marketing automation tools and CRM systems to track and optimize marketing performance.