Senior Product Designer - PC Express (Online Grocery)

At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experiences, or designing an app that will impact the lives of people across the country, we’re up for the challenge. Loblaw Digital is the team responsible for building and operating the online businesses of Canada’s largest and most successful retailer. Based in downtown Toronto, we are an entrepreneurial, fast-paced, and collaborative team working towards transforming the way Canadians shop by creating leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, loyalty, and apparel spaces, and we’re only just getting started! To achieve these goals, we are looking for talented and passionate individuals who want to collaborate and solve challenging problems and make significant and lasting impact on Canadians.

The impact you'll make

PC Express is Loblaw’s online grocery pickup and delivery service. Available across Canada, PCX lets our customers to get what they want, when and where they want it. Canadians can shop many different retail store chains including Loblaws, No Frills and Real Canadian Superstore (just to name a few), pickup at locations across Canada, or get delivery right to their door.

As a Senior Product Designer, PC Express, your focus will be to continue to grow PC Express into Canada's favourite online grocery experience – irreplaceable and delightful. You'll work alongside a high-performing team of Product Designers that create thoughtful and considerate experiences that our customers just can't live without.

You will partner with product managers, researchers, and tech leads and use an evidence-focused approach, utilizing research and data to uncover meaningful insights that inform your work. You will work in a collaborative environment with a fantastic culture, partnering with team members across the organization to contribute to the overall success of Loblaw Digital, and our customers.

To succeed as a Senior Product Designer at Loblaw Digital, you should

• Be customer and colleague-focused – We measure our success via colleague and customers satisfaction with every part of the experience we offer. As a Sr. Product Designer, your experience affords you a point of view on what great experiences might look like through different customer lenses and how to test your ideas. We serve all Canadians with our portfolio of businesses, and their needs are not homogeneous; your challenge is to find ways to understand and meet those needs.
• Be collaborative – You value everyone’s perspectives – your colleagues and customers – and one of your most powerful design skills is workshop facilitation to help everyone on your team understand the full context of a problem, opportunity, or solution and come to a shared understanding.
• Be outcome-focused – At Loblaw Digital, customer and business outcomes are everyone’s responsibility. You’re a systems thinker who can think beyond screen design to understand how our customers’ and our business’ broader context inter-connect and influence user experience design decisions.
• Be hypothesis-driven – You love the problem, not your solutions. Your design practice is grounded in the acknowledgement that every solution is a hypothesis built on assumptions and that those hypotheses and assumptions need to be tested and validated.
• Be research and data-informed – You understand the power of research and data to identify problems, opportunities, and solutions. You know when to ask for research and business intelligence data. In this role, you will learn how to work with a broad range of data sources ranging from business intelligence, sales data, web analytics data, quantitative and qualitative colleague and customer research, usability testing results, generative customer research, algorithms, content models, etc. You will also learn what types of insights each of these different data sources can provide, as well as how to organize, interpret, and use that data to make design decisions.
• Be self-managed – You understand the design process well enough to be able to proactively plan and scope your work effort in order to collaborate with product managers and developers to sequence your work.

What you'll do

• Frame problems and opportunities: you’ll have access to existing data and research as well as the mandate to identify when primary research needs to be done in order to define the problem or opportunity at hand.
• Interaction design: you have a grasp of the interplay among words, visuals, space, time, and behaviours of digital user interfaces.
• Service design: your role at Loblaw Digital also offers opportunities to go beyond digital UI to influence the fundamental design of the services we offer to our customers.
• Facilitate: Guide workshops and discussions to help colleagues reach a shared understanding of problems and opportunities.
• Contribute to our design system: we have built a multi-tenant design system that will require your contributions and leadership.
• Test & learn: Design and conduct usability tests on your design ideas, use the findings to refine your ideas, and when appropriate conduct generative research to deepen our understanding of colleague and customer needs.
• Hand-off: Create all required design artifacts for our engineers to implement.
• Measure: Track the performance of designs post-launch and continue to optimize based on data.

Your portfolio should include case studies that demonstrate:

• Your abilities to frame problems and opportunities to address customer or business.
• Your approaches to problem solving and managing / balancing conflicting stakeholder needs as well as complex business operational needs and constraints.
• The key performance indicators you used to measure the effectiveness of your solutions.
• Your ability to use design as a tool to uncover what questions to ask, what solutions to explore, and how to define and measure success.
• Experience in building and shipping complex applications or software.
• Experience in working in a cross-functional team environment with multiple designers, multiple product managers, multiple stakeholders.
• Experience working with data in collaboration with analysts to query web analytics data and qualitative customer feedback.