Marketing Operations Analyst (Hybrid)

Before jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick.

About us

We are Insider, a B2B SaaS company that drives growth for its clients around the world. How are we achieving this? We are the #1 AI-native platform for Customer Experience and Marketing—offers marketers a single platform to deliver unique experiences per person, drive profitable growth, and unleash peak productivity and efficiency. Our platform connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform.

We have just celebrated our $500M Series E funding round, led by General Atlantic. Before this, we’ve unlocked unicorn status following our Series D round. We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 1200+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Coca-Cola, Nike, L’Oreal, Singapore Airlines, Virgin, Nestle, Nissan, Lenovo, Puma, IKEA, Allianz, Dominos, Avon, CNN, and the list goes on.

Having unlocked unicorn status, Insider was congratulated for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world, to achieve $200M in CARR (Committed Annual Recurring Revenue). Insider was named a leader in The Forrester Wave for Cross-Channel Campaign Management 2021, and Leader in the IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment. The company has been recognized in The Top 1% of all software companies worldwide in G2’s 2024 Software Awards, and named in The Top 10 Best Software Products with the most #1 rankings alongside other software legends like Google, Zoom, and Monday.com. According to G2’s Spring’24 reports. Insider is also the #1 G2 Leader in 6+ categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and e-commerce Personalization.

When our team founded Insider, they not only sought to create a product company but also to build the most socially progressive technology community in the world. Through our corporate social responsibility initiatives like 100Projects SheCodes, SheLeads, and SheMarkables, our community has committed to scaling its impact into our communities across 27+ countries, spearheading transformative projects in areas such as health, education, farming, animal rights, and increasing the proportional representation of women in STEM careers.

Behind all these achievements, there is an exceptionally talented and passionate team across 27+ countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us on this journey, just keep reading.

Insider is looking for a dynamic and detail-oriented Marketing Operations Analyst to join our team. This hybrid role is crucial for ensuring the seamless execution of our marketing strategies through efficient management of our tech stack and providing insightful analytics to guide our decisions.

Reporting to the VP of Marketing, you will play a pivotal role in the next stage of Insider’s growth. If you have a passion for marketing technology and data analysis, this is the perfect opportunity for you!

Key Responsibilities

• Marketing & Revenue Operations

• Take ownership of our marketing operations and automation processes including lead uploads, building workflows, lead scoring, marketing processes & workflows.

• Manage and optimize our marketing tech stack, including HubSpot, Salesforce, and other essential tools.

• Ensure that marketing automation processes are optimized and used appropriately by the global marketing team

• Support campaign creation and execution by managing email, landing page, form, and digital ad templates to equip the team with efficient tools

• Create training and tutorials for the global marketing team to create operational excellence across all territories

• Work closely with Revenue Operations teams to deploy lead flow management processes and optimize our conversion rates.

• Maintain data integrity and troubleshoot any issues related to marketing systems.

• Business Analysis

• Build and maintain dashboards and reports to track key marketing metrics and campaign performance.

• Analyze data to provide actionable insights and recommendations for improving marketing strategies.

• Monitor marketing KPIs to ensure we are on top of our results and performance.

• Support the marketing team with decision-making and support the execution of marketing campaigns by providing data-driven insights and recommendations

• Stay updated on industry trends, benchmarks, and best practices in marketing operations and technology.

Requirements and Skills

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
• 2-5 years of experience in marketing operations, marketing analytics, or a similar role.
• Proficiency in marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce).
• Strong analytical skills with experience in building and interpreting marketing reports and dashboards.
• Excellent problem-solving skills and attention to detail
• Strong desire to learn about CRM and marketing automation systems
• Self-motivated and extremely resourceful in driving projects forward
• The ability and flexibility to work in a fast-paced startup environment, managing requests requiring a quick turnaround
• Super energetic positive attitude, a strong sense of humor, and a hearty appetite for growth
• Genuine curiosity around emerging technologies and marketing trends

Hold on! Life’s a two-way road! Here’s what you’ll enjoy while spending time with us (perks, anyone?)

• Mens sana in corpore sano! You’ll enjoy delicious and healthy lunches, dinners, and afternoon snacks. Plus coffee and tea handy!
• We offer many hard and soft skills training to help you improve and challenge yourself thanks to our Learning & Development team.
• You’ll have access to Udemy’s business plan, where you can choose over 10,000 courses to satisfy your hunger for knowledge.
• You’ll have space to share your skills and even deliver training and workshops if you wish. Sharing is caring!
• We’ll provide you with a paid Spotify account subscription, so you can cozy up in your headset cocoon whenever you want.
• You’ll have a chance to work in an international, diverse, and inclusive environment
• You’ll be part of an industry that’s shaping the future of customer experiences. Still not sure? Just ask Google.
• You’ll be part of one of the most caring communities out there.