Senior Marketing Technology Manager

We are looking for an experienced Senior Marketing Technology Manager to join the growing Marketing team at Blacklane. This is a hands-on technical position with a focus on Performance Marketing.

As a Senior Marketing Technology Manager, you will be responsible for overseeing the development and implementation of marketing technology strategies for the Performance Marketing team. You will work closely with cross-functional teams (including but not limited to Product, Engineering, Data, and Legal) to ensure that all marketing technology initiatives align with business goals and objectives. Your role will involve assessing the effectiveness of current marketing technology systems, identifying areas of improvement, and leading the adoption of new tools and platforms where needed. You will be responsible for managing vendor relationships and staying up-to-date with emerging technologies. Ideal candidates will have a strong background in marketing technology and possess excellent leadership skills.

YOUR CHALLENGE:

• Develop and implement marketing technology strategies for the Performance Marketing team.
• Collaborate with cross-functional teams (Product, Engineering, Data, Legal) to align marketing technology initiatives with business goals.
• Assess current marketing technology systems, identify improvement areas, and lead the adoption of new tools and platforms.
• Manage vendor relationships and stay informed on emerging technologies.
• Oversee digital marketing technology for the Blacklane website and apps, supporting channels like Paid & Organic Search, Social Media, Demand Gen, Connected TV, App Marketing, and Programmatic.
• Work with the Data team to ensure reliable data delivery for the Performance Marketing team.
• Collaborate with the Product team to implement and maintain systems for tracking and developing marketing campaigns and audiences.

ABOUT YOU:

• Expertise in event-based product analytics on web and mobile.
• Proficiency with web & app marketing tools such as Google Tag Manager & Firebase.
• Experience with advertising platform APIs (Google Ads, Facebook Ads, Apple Search Ads).
• Familiarity with mobile measurement platforms like AppsFlyer.
• Experience with CDPs (e.g. Segment, Rudderstack etc.)
• Understanding of SKAdNetwork (SKAN) and app SDKs.
• Strong SQL skills.
• Experience in AI, and introducing new Marketing technologies into the Marketing Tech Stack in order to drive business results.
• Experience with business data visualization tools like Tableau and Mixpanel.
• Previous experience with pixel integration and diagnostics on platforms like Meta and CTV.
• Experience with GDPR, CCPA, and other data privacy regulations

MORE THAN A JOB:

We are Blacklane, providers of premium global chauffeur services. Our mission is to create true peace of mind for discerning travellers by delivering perfect experiences around the world and to inspire a better future. Blacklane is offering airport transfers, City-to-City commutes, In-city mobility chauffeur hailing and Chauffeur-by-the-hour in over 50 countries globally, either pre-booked or on-demand. Whether it’s for business or pleasure, Blacklane and its 300 employees and tens of thousands of chauffeur partners have the right premium transportation service for you. By changing how people move, we opened up new opportunities for our chauffeur providers and set industry standards for climate protection in the travel industry.

Working at Blacklane: We prioritize fostering a strong company culture that promotes collaboration, innovation, and meaningful connections among our employees. Our offices in Berlin and Dubai serve as a central hub where employees come together to collaborate, build relationships, and participate in cultural events that reinforce our shared values. For our employees outside these geographies we promote having a hub life where our employees come together in their specific locations as we believe this plays a crucial role in supporting employee well-being, facilitating career development opportunities such as shadowing and mentorship programs, and nurturing a sense of belonging within our team. We are committed to creating a workplace where every individual feels valued, supported, and empowered to contribute their best work. Through our dedication to cultivating a strong company culture, we aim to drive engagement, productivity, and success across the organization and also offer the following:

• Continuous Learning: We believe that open and actionable feedback is the essential component of continuous development. Set your personal development plan and take an active role in our internal learning communities to progress your career.
• Flexible Working: Even the most ambitious Blacklaner needs some time to unwind. Find out what works for you and your team with flexible working hours and home office days.
• Become Part of the Crew: Get to know your fellow Blacklaners through our regular team socials. Our success comes from a collaboration of more than 350 people from 70 nations and we are looking for more exceptional people to join us!
• Employee Stock Options Plan: We want all Blacklaners to benefit from the company's success, so every employee gets virtual stock options.
• Fair Remuneration: We’ve banded salary levels and matched them to the local costs of living, meaning you’re always paid fairly and you know that the rest of the crew is too.
• Sustainability:* *We care for both people and the planet, having launched the mobility's industry-first global carbon offset scheme in 2017. Blacklane plans to deliver 35% of global rides in EVs by year-end 2024, and 50% by the end of year 2025.
• Equal Opportunity: We are committed to inclusion and diversity. A company is only as strong as its crew, so we developed a work environment that is inclusive, inspiring and open. All qualified applicants receive consideration for employment without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
• Blacklane Cares day: Every crew member receives 8 hours of paid leave per year to participate in volunteering initiatives of their choice or lead employee-driven community outreach projects. Utilize your time to lend hands to a cause that drives your passion.

Upgrade your career with Blacklane