Marketing Associate - Google Ads & Digital Campaign Specialist

About Alphanso

Alphanso is a Boston-based fintech firm that empowers investors with personalized investment recommendations, strategic portfolio tactics, and robust risk management solutions. Leveraging advanced machine learning, our scalable platform supports millions of investors across the United States with data-driven insights and tools.

Join our dynamic, close-knit team made up of skilled professionals from top institutions like Google, Microsoft, Amazon, IIT Delhi, MIT, and more. At Alphanso, we encourage innovation, knowledge sharing, and growth in a collaborative environment.

Responsibilities

1. Campaign Strategy and Execution: Design, develop, and manage Google Ads campaigns with a focus on PPC, conversion tracking, and maximizing ROAS.

2. Optimization and Analysis: Conduct thorough analyses to refine ad performance across all stages, applying tactics like PMAX, demand-gen, and YouTube advertising.

3. Audience Targeting and Segmentation: Employ advanced targeting strategies, including remarketing, lookalike audiences, and demographic segmentation to drive conversions.

4. Cross-Channel Knowledge: Experience with LinkedIn, Meta, and Reddit ads is preferred.
Insightful Reporting: Use conversion tracking tools to analyze the value of each campaign, providing actionable insights that improve traffic and sales outcomes.

5. Budget Management: Optimize ad spend across multiple campaigns, ensuring cost-efficiency while driving maximum reach and conversions.

6. Landing Page Optimization: Collaborate with content and design teams to test and improve landing page effectiveness to maximize campaign ROI.

Location
Gurgaon, India (On-site)

Requirements

1. 2+ years of hands-on experience in PPC, Google Ads, and conversion-optimized digital campaigns.
2. Proficient in using Google Analytics, Google Tag Manager, and conversion tracking tools.
3. Strong knowledge of key ad formats, metrics, and platforms, including PMAX, demand-gen, YouTube, and remarketing techniques.
4. Experience with A/B testing, creative ad copywriting, and adapting ad strategies based on performance data.
5. Familiarity with SEO fundamentals and content marketing alignment is a plus.
6. Highly organized with excellent time-management skills and a data-driven mindset.

Perks

1. Competitive compensation with performance-based bonuses.
2. Equity and incentives for high performers.
3. Continuing education, growth opportunities, and mentorship from industry experts.
4. Team-focused environment with a commitment to professional growth.

If you are passionate about maximizing the potential of digital ad campaigns and enjoy working in a fast-paced, entrepreneurial environment, this could be the ideal role for you. Join us at Alphanso, where your expertise will play a key role in driving growth and engaging investors across the country.