Video Content Specialist

Before jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick.

About us

We are Insider, a B2B SaaS company that drives growth for its clients around the world. How are we achieving this? We are the #1 AI-native platform for Customer Experience and Marketing—offers marketers a single platform to deliver unique experiences per person, drive profitable growth, and unleash peak productivity and efficiency. Our platform connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform.

We have just celebrated our $500M Series E funding round, led by General Atlantic. Before this, we’ve unlocked unicorn status following our Series D round. We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 1200+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Coca-Cola, Nike, L’Oreal, Singapore Airlines, Virgin, Nestle, Nissan, Lenovo, Puma, IKEA, Allianz, Dominos, Avon, CNN, and the list goes on.

Having unlocked unicorn status, Insider was congratulated for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world, to achieve $200M in CARR (Committed Annual Recurring Revenue). Insider was named a leader in The Forrester Wave for Cross-Channel Campaign Management 2021, and Leader in the IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment. The company has been recognized in The Top 1% of all software companies worldwide in G2’s 2024 Software Awards, and named in The Top 10 Best Software Products with the most #1 rankings alongside other software legends like Google, Zoom, and Monday.com. According to G2’s Spring’24 reports. Insider is also the #1 G2 Leader in 6+ categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and e-commerce Personalization.

When our team founded Insider, they not only sought to create a product company but also to build the most socially progressive technology community in the world. Through our corporate social responsibility initiatives like 100Projects SheCodes, SheLeads, and SheMarkables, our community has committed to scaling its impact into our communities across 27+ countries, spearheading transformative projects in areas such as health, education, farming, animal rights, and increasing the proportional representation of women in STEM careers.

Behind all these achievements, there is an exceptionally talented and passionate team across 27+ countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us on this journey, just keep reading.

We are looking for an aspiring, detail-oriented videographer and motion graphics expert to join our small but mighty team! If you thrive on challenges, can’t hide your energy and want to help turn Insider into a video powerhouse - we are looking for you!

As a Video Content Specialist, you will be responsible for creating, editing, and optimizing video content to support marketing campaigns, product launches, and customer education. You’ll collaborate with marketing, product, and sales teams to develop video assets that resonate with B2B audiences and enhance the customer journey. Your ability to use video as a medium for storytelling and your understanding of the SaaS space will be key in driving engagement and conversions. This is a 360-individual contributor role, the successful candidate will be responsible for managing video production end-to-end across the company, and managing projects and executing simultaneously.

Key Responsibilites:

• Video Production & Editing:
• Plan, create, and edit video content using Adobe Premiere Pro (or similar), including most common ones (but not limited to these) like customer testimonials, webinars, event videos, social media promotional videos.
• Ensure all video content aligns with the brand voice, tone, and messaging.
• Manage end-to-end video production process - working closely with leaders from initializing the script, and storyboard to final edits and delivery.

• Liaise with external video production agencies to manage projects and provide feedback for the desired deliverables on time.

• Animation & Motion Graphics:

• Use After Effects (or similar) to create animated assets, kinetic typography, and motion graphics to elevate video quality.

• Simplify complex concepts for B2B audiences with animated approaches.

• AI Tools Integration:

• Leverage AI tools like Heygen and Runway to streamline video production workflows, automate repetitive tasks, and enhance creative output.

• Stay updated on emerging AI tools and techniques that can improve video content creation.

• Collaboration & Management:

• Collaborate with marketing, product, and design teams to align video content with broader campaigns and product marketing initiatives.

• Work closely with subject matter experts to distil technical information into engaging visual narratives.

• Develop video strategies that support lead generation, product education, and customer success.

• Responsible for managing & keeping up-to-date internal master library or Airtable format (working files, output files, etc.)

• Optimization & Analytics:

• Optimize video content for various platforms (website, social media, YouTube, etc.) with a strong focus on mobile-friendly formats.

• Track and analyze video performance metrics to optimize & improve future content quality for engagement.

Skills & Requirements:

• 5+ years of experience in video editing, proven knowledge in motion graphics, and video production management is required
• Proficiency in Adobe Premiere Pro (or similar) for video editing.
• Proficiency in Adobe After Effects (or similar) for animation and motion graphics.
• Familiarity with AI tools like Heygen, Runway, or similar for video production.
• Must be able to liaise on Figma (or similar tool) to use illustrated vector files
• Excellent written and verbal communication in English Experience working in SaaS or technology companies, creative agencies preferred
• Proven ability to work in a results-oriented team environment,
• Able to demonstrate flexibility and adaptability to changing task priorities and workload in a fast-paced environment
• Ability to collaborate effectively with individuals in different teams and cultures
• Super energetic, positive attitude, a good sense of humor and a hearty appetite for growth,
• Be a creative powerhouse with a focus on driving business results (leads, conversions, engagement).