Head of Content Marketing

• 📌 Position Title: Head of Content Marketing
• 🌍 Location: USA – 100% Remote
• 💰 Salary: Negotiable based on experience
• 📝 Contract Type: Permanent, full-time
• 🤝 Reporting To: Chief Revenue Officer
• 📅 Start Date: Preferably as soon as possible

Don't Apply If You Are ❌:

• A marketing generalist; we need someone with a niche specialism in branding and content, capable of taking our brand to the next level with a portfolio that proves their expertise.
• A paid advertising specialist; we need a solid content strategist with a creative and proven knack for organic campaigns, web content that converts, and storytelling that resonates.
• A number cruncher; while understanding data is important, we need a creative visionary who can see beyond the numbers and bring our brand to life in unique and engaging ways.

You Should Apply If ✅:

You are a creative expert who excels in crafting world-class content. We need someone fearless in their creativity, ready to break into new markets, and passionate about owning the entire brand experience. Your mission is to build a distinctive, modern, and credible global university brand that stands out from the crowd and resonates deeply with our audience. This is a unique opportunity to leave your mark and drive real impact.

Key Responsibilities 🎯

• Develop and Implement Brand Vision: Create and execute a bold and innovative brand strategy that sets Nexford apart in the education sector.
• Lead and Mentor a Creative Team: Build and inspire a team of branding and content experts. Foster a culture of creativity and accountability.
• Ensure Cohesive Brand Identity: Contribute to and manage the creation of all content marketing activities, maintaining a consistent and strong brand identity across all platforms.
• Drive Community Engagement: Innovate and implement strategies to build a vibrant global community around the Nexford brand. Leverage social media and other platforms to create meaningful connections with our audience.

Skills and Qualifications 🌟

• Proven expertise in creating and executing bold, innovative brand strategies that set organizations apart in competitive markets.
• Experience in building, leading, and inspiring a team of branding and content professionals to achieve exceptional results.
• Extensive background in developing multi-channel content marketing campaigns that drive customer engagement and brand loyalty.
• Hands-on leader with a strong focus on execution, not just oversight.
• Demonstrated success in building challenger brands within a relevant sector.
• Track record of success in both US and international markets, adapting strategies to diverse cultural contexts.
• Agile and adaptable, thriving in fast-paced environments that require quick pivots.
• Bachelor’s or Master’s degree in Marketing, Communications, or a related field.

What Does Success Look Like in this Role? 🏆

• Driving Brand Awareness: Increasing organic traffic and enrollment growth.
• Boosting Customer Acquisition: Implementing campaigns to increase enrollment while reducing reliance on paid digital marketing.
• Building an inspiring & credible brand: Grow, inspire, and engage our global audience.
• Diversify markets: Lead on diversifying our global community across new markets

Why Nexford? 🎓

Join a forward-thinking team dedicated to reshaping education. This is your chance to bring positive social impact to a global audience. At Nexford, you'll thrive in an innovative and flexible work environment. We offer a competitive salary, performance-based bonuses, stock options, professional development opportunities, and more.

*Ready to Transform Education? Apply Now! *

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