Senior/Specialist (B2B Marketing), Regional Management Office - Taipei/Bangkok

About Agoda

Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more. Based in Asia and part of Booking Holdings, our 7,100+ employees representing 95+ nationalities in 27 markets foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.

Our Purpose - Bridging the World Through Travel

We believe travel allows people to enjoy, learn and experience more of the amazing world we live in. It brings individuals and cultures closer together, fostering empathy, understanding and happiness.

We are a skillful, driven and diverse team from across the globe, united by a passion to make an impact. Harnessing our innovative technologies and strong partnerships, we aim to make travel easy and rewarding for everyone.

About the Role:

We are seeking a dynamic and results-oriented Senior/Specialist (B2B Marketing), Regional Management Office to lead our B2B marketing initiatives across Taiwan market. In this role, you will play a pivotal role in driving brand awareness, generating leads, and fostering strong relationships with our strategic partners.

Key Responsibilities:

• B2B Events Strategy:

  • Develop and implement comprehensive B2B event strategies aligned with business objectives and competitive landscape.
  • Define event themes, topics, target audience, venue selection, and budget allocation.
  • Collaborate with cross-functional teams (e.g., local teams, marketing, and supply chain) to ensure seamless execution.
  • Measure and analyze event performance metrics (e.g., attendance, engagement, lead generation, ROI).

• Social Media Marketing:

  • Develop and execute a robust social media strategy to increase brand visibility and drive partner engagement.
  • Create compelling content and manage social media channels across multiple platforms.
  • Oversee paid social media campaigns to maximize ROI.
  • Monitor industry trends and competitor activity to optimize social media efforts.

• Analytical Skills:

  • Utilize data analytics to measure campaign performance and identify opportunities for improvement.
  • Track key metrics such as website traffic, social media engagement, and lead generation.
  • Generate insightful reports to inform strategic decision-making.

Required Skills and Experience:

• Minimum 3 years’ experience in Marketing.
• Proven experience in B2B marketing, including event management and social media marketing.
• Strong understanding of digital marketing principles and tools.
• Excellent communication and presentation skills.
• Strong analytical skills and data-driven mindset.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Proficiency in English and Chinese.

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Equal Opportunity Employer

At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.

We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.

To all recruitment agencies: Agoda does not accept third party resumes. Please do not send resumes to our jobs alias, Agoda employees or any other organization location. Agoda is not responsible for any fees related to unsolicited resumes.