Senior Product Marketing Manager

Senior Product Marketing Manager

⚙️Dissect the product. 🧠Get in the customer’s head. 👊Crush the competition.

The Role You’ll Play:

The Senior Product Marketing Manager role is vital to the Product Marketing team, the entire Marketing organization, and CB Insights’ future. CB Insights is going through an unbelievable product transformation right now, bringing AI, insights, and autonomous features into the platform—and Product Marketing is at the heart of it. You will report directly to the Vice President of Product Marketing (and join them in our midtown NYC office on Tuesdays and Thursdays) and have 2 peers—a fellow Product Marketing Manager, and an Integrated Marketing Manager. Additionally, you will interact fairly regularly with the CMO and CTO, and at times, the CEO.

About the Product Marketing team:

The Product Marketing team is lean and mean—well, they’re not really mean at all, but you get the point!

A new leader with a proven track-record of building and cultivating high-performing teams was brought in this August to rebuild, reset, and re-energize this core part of the Marketing organization. Product Marketing is super tight and aligned with the SVP of Product and their 8 Product Managers to successfully release new innovations every month—you will very quickly feel like an extension of the Product team. Something important to know is that Product Marketing is doubling as a Content Marketing machine, regularly writing short-and medium-form content like website, email, and ad copy—no long form content though. This is a high-energy, high-output team that works hard and keeps it real, stays cool as a cucumber under pressure, and isn’t afraid to stretch out of their comfort zone, or professionally voice their honest opinions in meetings.

Your skills, experience, and tasks:

• Very strong storytelling abilities—this is absolutely critical to this role.
• Strong understanding of customer journeys, and strong experience with clearly translating them into Marketing outputs (think pitch decks, product videos, seller talk-tracks, etc.)
• Excellent writing skills for crafting compelling internal positioning statements, external messaging, short-form digital content (think webpages, emails, ads, banners, etc.), and documentation for educating customers, prospects, and internal teams.
• Excellent time and project management skills to work autonomously and maintain a healthy balance between work and your personal life.
• Excellent written and verbal communication skills.
• Experience with broad GTM strategies that include, but are not limited to, teams like Sales, Enablement, and Customer Success.
• Experience with building in-product journeys and guides to continuously grow user adoption.
• Experience with Product Launches and partnering closely with Product Managers and Enablement—we release every month.
• Experience with building ROI narratives for products, personas, and industries.
• Experience with generating killer competitive outputs like battlecards and paid search webpages.
• Experience with email Marketing and audience segmentation is a bonus.
• Understanding of other Marketing teams, their output, and effort needed to complete tasks.
• Understanding of SEO and other paid channels is a bonus.

What you bring to the table:

• Bachelor’s degree in Marketing, business, or another related field. Master degree is a bonus.
• 5+ years of experience in Product Marketing, preferably within the B2B SaaS space. Experience with additional Marketing functions is a bonus. Content Marketing experience is a BIG bonus.

• Proficiency with:

  • Google Docs, Slides, and Sheets
  • Pendo or comparable tools
  • Enablement platforms
  • Project management platforms like Monday
  • Training platforms like Mindtickle
  • Marketing tools like Wordpress
  • Sales tools like Salesforce and Gong

You’ll be successful here if:

• You take your work very seriously, but don’t take yourself too seriously.
• You take feedback in stride.
• You are an Olympic context-switcher—we move fast.
• You love using AI tools like ChatGPT and Claude.
• You consider all the details, all the time.