Senior Associate, Digital Channels

*This full-time role at Hotwire is hybrid and open to our San Francisco, New York or Minneapolis office locations. *

About you…

You are a passionate storyteller with a flair for executing innovative digital strategies. You thrive on driving impactful organic and paid social media campaigns, forging influencer partnerships, and elevating broader initiatives. You are an expert at crafting and executing strategic activities that boost engagement and brand awareness for a diverse portfolio of clients.

Your expertise in trend analysis and campaign execution are essential as you take charge of day-to-day deliverables, ensuring exceptional results and timely delivery across multiple projects. The ability to build strong relationships with clients and key industry influencers while shaping memorable campaigns that resonate is your super power.

About us…

We are the pre-eminent global tech communications and marketing consultancy. We are a group of expert communicators and marketers who are fanatical about tech and are here to help businesses ignite their possibilities. Our local experience and global scale allow us to deliver bold but pragmatic guidance to tech companies all over the world.

When you work with us, we connect and support you in a way that allows you to achieve limitless success and career growth. For years now, we’ve been named a Best Place to Work by PR Week, PRNews and Crain’s New York.

We are curious, ambitious and connected, but most of all we are one team working together to be the global alternative.

We are looking for an exceptional person to join our team as Senior Associate, Digital Channels.

The Senior Associate, Digital Channels, collaborates with client teams to implement and enhance organic and paid social media campaigns, influencer partnerships, and broader marketing initiatives. Working closely with Account Managers and the Sr. Manager, Social Media, you will develop and execute strategic activities that drive engagement, brand awareness, and measurable results. Your passion for storytelling, trend analysis, and innovative marketing strategies will be key to achieving client objectives and creating impactful campaigns.

Job Duties and Responsibilities

You’ll work across a portfolio of clients, taking charge of the majority of day-to-day deliverables and initiatives. In this role, you'll be responsible for driving exceptional results, ensuring timely delivery across multiple campaigns, and cultivating strong relationships with clients and key industry influencers.

Your responsibilities can include, but are not limited to:

• Organic Social Media Management: Manage and optimize social media accounts, including content creation, scheduling, and monitoring for retainer clients.
• Advanced Digital Advertising: Collaborate with the Sr. Manager, Social Media to design and execute sophisticated digital ad campaigns. Optimize these campaigns to maximize brand visibility and achieve measurable growth.
• Content and Campaign Management: Oversee the creation and scheduling of high-quality content that aligns with strategic goals. Ensure all content calendars are meticulously managed and provide guidance on creative direction and narrative development.
• Community Engagement and Management: Directly manage community interactions, overseeing responses to comments, messages, and inquiries. Utilize your understanding of client needs and industry trends to guide engagement strategies and enhance brand presence.
• Influencer and Partnership Development: Identify key influencers and brand advocates, fostering strategic partnerships to amplify client messaging and expand reach.
• Analytical Reporting and Insights: Lead the analysis of social media performance metrics. Prepare and present detailed reports, providing actionable insights and strategic recommendations based on data-driven analysis.
• Trend Analysis and Strategic Adaptation: Stay at the forefront of social media trends and emerging platforms. Advise clients and internal teams on how these trends impact their strategies and opportunities for innovation.

You’ll Bring:

• 3+ years of experience in agency and/or internal communication at marketing and/or communications agency.
• Strong understanding of the tech industry with B2B/Corp social media experience either in-house or at an agency.
• Excellent written skills.
• Strong collaborative skills with deep organizational aptitude and delivery to deadlines.
• Extensive experience in social media management or related roles, ideally within a marketing or digital agency environment.
• Proven track record of managing successful social media campaigns — both paid and organic — and driving growth across various platforms.
• Demonstrated ability to develop and implement paid social media strategies and execution aligned with business objectives across LinkedIn, Facebook, Instagram, X, Reddit, YouTube and Google.
• Working knowledge in social media management tools, analytics platforms, and digital advertising technologies.
• Knowledge of social media platforms, algorithms, and best practices, with a strong analytical acumen to drive data-based decisions.
• Exceptional project management skills, with a keen eye for detail and accuracy in all aspects of content creation and campaign execution.
• Experience in marketing, communications, advertising, or a related field is typically preferred.
• Additional certifications in social media marketing or digital advertising are advantageous.

Bonus If You Bring:

• Influencer marketing experience
• Experience creating social campaigns within tech industry
• Strong Canva & Content Creation experience
• Social Media Advertising Certifications

Why Us:

• Flexibility – We understand that life doesn’t always fit around the 9-5; and that work/life integration is crucial.
• Global Reach & Opportunity – You will have the opportunity to work within global teams and travel within the US and globally to connect with clients and colleagues.
• Great Benefits - Strong benefits package includes paid time off, holidays, sick leave, cultural celebration days off, paid time off for community involvement, medical, dental and vision insurance, disability and life insurance, 401K match and a paid 6-week sabbatical after every 4 years of continuous employment. Hotwire offers a variety of bonus opportunities to include business development, annual company bonuses and referral bonuses. Additional benefits include wellness allowance, internet, and phone reimbursement.
• Development Opportunities – A strong learning and development program with training opportunities at all levels.
• Autonomy – The freedom and support to be limitless, and the opportunity to own your career and create the future you want.
• Variety – No day is the same as the last. Both within our own walls, and with our clients, we navigate change daily and there’s always an opportunity to stretch your skills, learn something new, seek out a new challenge, and gain expertise.
• Our Amazing Team – We are connected, ambitious, and friendly. We don’t step on toes to get ahead, we build each other up, develop and teach each other and understand that each person’s individual success is a win for all.

We engage in Thoughtful Working, empowering our talent to determine the best way to work for our clients, our team and Hotwire every single day.

Compensation Range: $67,000 - $85,000

The range listed is just one component of Hotwire’s total compensation package for employees, which includes bonus opportunities and a variety of benefits mentioned above. Hotwire takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected work to be performed, required travel (if any), external market and internal value, and internal pay alignment when determining the salary level for potential new employees. A potential new employee’s salary history will not be used in compensation decisions.