Manager of Analytics

Who We Are

The Farmer’s Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We’re starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers’ doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future.

To date, The Farmer’s Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

#LongLiveDogs

What We Stand For and Where You’ll Come In

We have big ambitions, our mission is to give dog lovers true peace of mind by helping them do the best for their dogs – this will require us to completely reimagine how we care for our dogs and drive meaningful shifts in an industry that is desperate for change. We don’t believe this is possible by implementing “best practices” or operating how the rest of the industry operates.

One Team: We don’t think of ourselves as “Analytics”, “Engineering”, “Marketing”, or “Product”. Beyond denoting skill sets and areas of expertise, we don’t think departments matter. We’d rather align ourselves to the goals we’re working to achieve and make sure we have the necessary subject matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems TOGETHER – getting the right people, with the right context, in the right rooms to solve problems holistically.

We are skeptical about everything and precious about nothing: Ideas can and should come from anywhere, and we aren’t tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there’s a better or more impactful way to solve problems.

We consider the customer journey in all of our decisions: We know that no interaction exists in a silo and therefore understand how important every single one is. We ensure our strategy sets prospective and new customers up for success and drives long-term retention. We answer questions and address problems early and proactively. We understand the value of different channels, initiatives, and messages and know how to articulate impact and advocate for prioritization holistically.

We Execute For Impact: We don’t subscribe to “best practices” or “industry KPIs”. We’re uninterested in how we compare to “benchmarks”; instead we orient ourselves around being the best we can possibly be. Similarly, we don’t subscribe to rigid or classical expectations of roles – i.e. acquisition is hyper-focused on improving customer retention and experience.

We Are Focused and Work Without Assumption: We are not beholden to ideas. We have goals and believe everything beyond that is a series of hypotheses to validate. To that end, we seek to work in sequence and not in parallel. We constantly ask ourselves, “what’s the most important hypothesis I should be working on right now? How do I confirm or reject that hypothesis as fast as possible?”. We rarely have timelines/deadlines and are constantly taking in new information and adjusting our priorities accordingly. We don’t expect to be perfect the first time.

Where You'll Come In

We’re looking for an experienced Analytics Manager to work holistically across our Vet-focused product group to deliver on our goal to transform unconditional love into uncomplicated care. You’ll be responsible for synthesizing a wide-variety of data sources to identify opportunities to improve our veterinary outreach experiences as well as our vet facing product. You’ll have the opportunity to take the foundation we have in place today and evolve it effectively with the business to ensure we continue to design seamless and deeply personalized experiences.

In the role, you’ll partner closely with teams across the business in Product, Engineering, CX, Operations, Data Engineering, Analytics Engineering, Data Scientists and other Analysts to build a best-in-class experiment design, insight generation engine.

This is an opportunity to take ownership of an area in the company that is ready for innovation in measurement strategy and analytics.You’ll have real ownership over improving the lives of the dogs while making a foundational impact on optimizing dog health outcomes as we continue on our growth efforts.

How You'll Make An Impact

• Lead the Analytics in the Vets space on data infrastructure, reporting and analytics needs with focus on improving acquisition efforts, engagement and adoption
• Lead and grow a highly engaged, impactful Analytics group by providing career growth, support and effective feedback, ensuring executing for impact
• Define and execute the vision, roadmap and strategy for the Vets Analytics group by establishing goals, making clear prioritization decisions and communicate to the stakeholders on progress towards analytical goals
• Dive deep in our data to uncover insights that allow us to methodically remove friction from the experience across key business areas.
• Identify patterns hidden in our data and push the boundaries on insight generation and action by effectively connecting the dots across the business
• Build frameworks for rapid Experimentation design and analysis
• Collaborate with cross-functional teams and business partners to gather business requirements and design scalable data architectures that meet analytics needs and support business goals

We're Excited About You Because

• You have 5-8+ years of experience in either a data or software engineering related field
• You have experience in Looker, Tableau or a similar BI tool
• You have experience building transformations in dbt and can fluently communicate with Analytics and Data Engineering
• You’re able to translate business needs into technical requirements for Data Science, Data Engineering and Analytics functions
• You have experience in a high-growth D2C and/or subscription business
• You have expert-level analytical skills and a proven track record of using data to drive customer-facing impact and business results.
• You have strong SQL skills and a deep understanding of relational databases and how to leverage a wide-variety of data structures to drive insights and power customer-facing communications.
• You are detail-oriented and proactive, you thrive as a self-starter and excel in managing multiple projects simultaneously.
• You are an owner, have excellent problem-solving and communication (both written and verbal) skills and can prioritize tasks effectively
• You are able to build strong cross-functional relationships, effectively facilitate discussions and drive consensus
• You have experience leveraging data to drive strategic insights
• You love dogs

About the Growth Team

We have five principles that describe our approach:

• Holistic thinking: We know that nothing exists in a silo.
• Disciplined prioritization: We need to bring perspective, clarity and guidance to the team.
• Data-driven decision-making: We use first principles and are skeptical. We establish context.
• Proactive collaboration: We build vast common knowledge and encourage synchronous, streamlined work from our colleagues and diversity in problem-solving.
• Execute for impact: We are responsible for the growth of the business and the perception of our brand. We are resilient, accountable and relentless.

Office guidelines

The office is open and available for all Monday through Friday. We ask all team members to be in office a minimum of 2-3 days a week to build a collaborative and invested environment to foster our unique in-person culture we are proud to have. This office policy is subject to change at company discretion.

Our DEI Philosophy:

Our company’s mission is rooted in deep, genuine care for dogs – and for the people who love them. As an organization we are full of individuals who are unique in many ways, but all united in a mission of providing true peace of mind to dog lovers everywhere. Fixing this industry and improving the lives of pets and their people will be a difficult, decades-long endeavor. We believe the best use of our time, energy, and resources as a collective team is to focus on this mission, and on supporting our team to do their best work and be their best selves. In support of this we’re committed to hiring and supporting a diverse workforce, and investing in internal structures, opportunities, hiring/promotions processes, and training that create and sustain an inclusive team. We strive to provide an experience at TFD that will be invested, meaningful and memorable as we progress on the journey to reimagine how we feed and care for our pets.

A Few of Our Best Benefits

• Dog-friendly office in Greenwich Village
• Market-competitive compensation and equity packages
• Comprehensive Healthcare, Dental, and Vision
• Company sponsored mental health benefit and coaching through Modern Health
• 12 week paid parental leave
• Competitive 401k plan with company match
• Flexible PTO
• Discounted fresh food for your pup
• Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug

We commit to building a competitive compensation package and company environment for all individuals to thrive. We believe in competitive base compensation rooted in location specific market data and performance along with equity ownership in the company that allows every team member to build their personal wealth as the company grows, just as much as we believe in fostering a culture that supports our team members personally, professionally, and holistically. For this role the anticipated hiring base compensation range is $175,000 - $185,000 USD Annual and the compensation offered will include a robust market competitive package of base and equity. In addition to your base compensation offer you will also receive equity ownership in the company. More information about the value of this equity will be shared at the time of offer. This range is representative of NYC Market Data if you are applying to this role outside of the NYC area the range may change.

Equal Employment Opportunity Statement

The Farmer's Dog, Inc. is an equal employment opportunity employer and does not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status or any other legally protected characteristic or status. For more information, please visit Know Your Rights.