Senior Content Strategist

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About Us:Bixal is a consulting company based in Fairfax, VA, working alongside governments and organizations to help them deliver better services and experiences to the communities they serve. Using evidence-based knowledge and technology, Bixal empowers clients to deliver on their missions more effectively by fostering a culture of learning and continuous improvement.

LocationThis role can work remotely from anywhere in the USA. You must be legally authorized to work in the US. Bixal does not provide visa sponsorship. 

What Will You Do?Bixal has an exciting opportunity to accelerate digital transformation in the federal government and enhance the quality of service delivery to the public. Collaborating directly with our federal partner, you’ll harness relevant expertise and innovative strategies to drive large-scale enterprise transformation and create customer-centric experiences. As a Sr. Content Strategist, you will apply human-centered design principles to develop content strategies and implement methods and practices to help client agencies solve business problems, better engage with customers, increase audience reach, and engender customer trust and confidence. This role is involved throughout the lifecycle of a project, owning the entirety of the content strategy, planning, execution, and evidenced-based optimizations to drive engagement across products.  The Sr. Content Strategist will be expected to fully understand customer journeys and will be responsible for aligning user needs with business goals and priorities. This role will work in collaboration with user researchers and data analysts to gather and interpret data from various analytical sources to develop actionable insights about user behaviors and to implement data-informed optimizations to the content strategy.

Important noteThis is a full-time proposal position contingent on contract award.

Responsibilities:

• Analyze customer experiences to develop content strategies for digital properties.
• Propose content and content solutions based on data and customer insights, utilizing keyword research, customer insights and a range of analytics tools to improve content, visibility and audience reach via digital channels.
• Define and implement content management processes, including conducting routine content inventories, audits, and evaluations for quality, usability, accessibility, and inclusivity.
• Define editorial standards and processes, including style and formatting guidelines.
• Produce content models, metadata, taxonomies, and sitemaps.
• Collaborate with UX researchers and designers on content design, user journeys and information architecture.
• Prepare, organize, and publish content, ensuring the application of plain language guidelines and accessibility practices (e.g., Section 508 and WCAG).
• Collaborate with data analysts to optimize content for search engines, social media, and other distribution channels.
• Write, edit, and test copy on digital platforms and products as needed.
• Perform other duties as assigned.

Qualifications:

• Bachelor’s degree in communications, journalism, marketing, or related field; a degree with a digital focus is preferred or other combination of education, training, and certifications.
• 5+ years of experience developing and implementing content strategies for large websites and digital products; 7+ years of total professional experience.
• Strong understanding of human-centered design (HCD) strategies, methods, and approaches, and how content strategy fits in and elevates UX and product design deliverables and solutions.
• A portfolio of work that demonstrates a strong understanding of content strategy deliverables (e.g., content strategies, content models, content designs, UX writing).
• Experience working with Agile development teams.
• Demonstrated experience working within cross-functional digital teams for at least 4 years.
• Strong consultation and collaboration skills; comfortable facilitating meetings and workshops with cross-functional project teams.
• Excellent verbal and written communication skills.
• Experience in writing, revising, sourcing, and aggregating content.
• Experience using voice of the customer data and analytics to support content strategy.
• An understanding of plain language guidelines and accessibility standards (Section 508, WCAG).
• Experience working with content management systems and/or digital experience. platforms, including creating and managing plans for migrating content from legacy to modernized content management solutions.
• Ability to obtain a Public Trust clearance.

Nice to Haves:

• Master’s degree in a related field.
• Consulting/agency experience.
• Previous work with government agencies or initiatives.
• Deep experience with Google Analytics and Search Console, Tableau, and Medallia, among other analytics tools.
• An understanding of digital marketing concepts and practices, aligning content strategy with marketing programs.
• Spanish language proficiency or knowledge to support transcreation of content as needed.