Senior Product Marketing Manager

About us:

QuillBot is an AI-powered writing platform on a mission to reimagine writing. QuillBot Org provides over 50 million monthly active students, professionals, and educators with online writing and research tools to help them become more effective, productive, and confident. The QuillBot team was built on the idea that learning how to write and use that knowledge is empowering. They want to automate the more time-consuming parts of writing so that users can focus on their craft. Whether you're writing essays, social media posts, or emails, QuillBot has your back. It has an array of productivity-enhancing tools that are already changing the way the world writes.

Overview of the Role:

Your main mission will be to help us deliver our value proposition to the right audiences by crafting go-to-market strategies, ensuring product-market fit, and positioning our products effectively in a competitive landscape. You will be responsible for identifying the right target market, defining our product features’ value proposition, and creating promotional 360 campaigns. You must obtain in-depth knowledge and understanding of our key products, brand, and market trends, as you will be working closely with the rest of the marketing team to ultimately strengthen brand recall and increase sales.

Job Responsibilities

Conduct market research and competitor analysis to optimally drive product awareness across all marketing channels. Create a deep understanding of customer pain points, motivations, and behaviours. Clear and early identification of market trends, threats and opportunities. Our product features awareness and perception.
Develop compelling product positioning and messaging frameworks based on user insights, competitive analysis, and product differentiation that resonate with target audiences.
Lead the go-to-market planning and execution for product launches and feature releases. Partner closely with Brand/communications, Media, Influencers, products and Design to ensure alignment with business objectives. Create consistent and compelling messaging across all channels.
Collaborate with the Product team and Marketing leadership to drive and prioritize the product roadmap based on PMF, growth potential and ICE.
Define ideal Marketing support level for each product. Define criteria for each tier of support.
Support the Lifecycle Marketing team on channels definitions and on implementing the best and most efficient strategy
Lead the Product-themed Landing pages for state-of-the-art messaging/positioning and optimal SEO. Work closely with creative teams to manage execution E2E.
Define and refine target customer segments, including students, professionals, non-native English speakers, and more. Tailor marketing strategies to different segments to maximize engagement and adoption.
Establish key metrics and measure the success of marketing campaigns and product launches. Use data-driven insights to iterate and optimize strategies.

Ideal Candidate

Proven track record of cresting and executing GTM plans for product launches
A Bachelor’s Degree and/or Master’s Degree in marketing, advertising, mass communications, or any related field.
At least 8+ years of experience in a marketing role. At least 3 years in the Product Marketing area.
Has subject matter expertise in our product and industry.
Experience with B2C product and industry is mandatory. Additional experience with B2B is preferred.
Has the ability to solve complex problems and make informed decisions.
Experience as a Team manager. Geographically dispersed team management experience is a plus.
Leadership: Lead, mentor, and motivate a team to achieve individual and departmental goals.
Performance Monitoring: Set performance metrics and conduct regular reviews to ensure high productivity and quality standards.
Excellent written and verbal communication skills in English.
Excellent teamwork skills.
Excellent interpersonal and collaboration skills.
Very good project management skills and organization