Senior Product Manager - Growth

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 230 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

We are seeking an experienced Senior Growth Product expert to drive our international user growth. The ideal candidate will be experienced in growth platform & user life cycle growth, and have strong stakeholder management experience.

Responsibilities

• Develop and execute growth platform tools - referral, campaign, affiliate, seo, enabling marketing and growth initiatives
• Develop user life cycle strategies to drive user acquisition, activation, retention, and monetization in international markets
• Utilizating AI to integrate different growth product & strategies will be a plus
• Collaborate efficiently with internal teams such as engineering, design, and marketing to align growth initiatives
• Work closely with marketing teams to develop and implement cohesive growth campaigns and strategies
• Conduct data analysis to identify growth opportunities, trends, and areas for improvement
• Lead user research initiatives to understand user behavior and needs, particularly in international markets
• Define and communicate product growth roadmaps, prioritizing high-impact initiatives

Requirements

• Minimum of 8 years in product management with a focus on growth, including 4+ years driving international user growth
• Proven experience in managing and collaborating with diverse stakeholders
• Demonstrated success working with marketing teams to drive cohesive strategies
• Strong analytical and data-driven decision-making skills
• Excellent communication skills for both technical and non-technical audiences
• Bachelor's Degree in a Technical, Engineering, or relevant field; Advanced Degree preferred
• Experience in leading and developing high-performing teams
• Familiarity with different cultural contexts and international market dynamics
• Strong organizational and project management skills
• Ability to adapt and thrive in a fast-paced, dynamic work environment