CRM Executive - France

THE ROLE:

Do you know, love and enjoy all things sport and CRM? Do you enjoy working within a fast-moving, environment? As an our new CRM Executive, you will support the definition and execution of the CRM and Retention strategy for France. A passionate sports fan with an intuitive understanding of customer experience, you’ll harness your understanding of digital & mobile CRM to run a program of personalised communications that strengthen our relationships with customers and drive engagement on our platform.

You will have experience working with marketing technology platforms to deliver highly personalised and relevant direct communications. With strong analytical skills you will be comfortable translating data and insight into simple and meaningful customer initiatives and communications.

This role will be based in Paris, France. Benefits include access to DAZN, pension contributions and a healthcare scheme.

Please note, our Talent Acquisition team and some Hiring teams are based in the UK so parts of the recruitment process will be in English. Please also upload your resume in English, thanks!

As our new CRM Executive, you’ll have the opportunity to:

• Support and continually optimize the local CRM strategy, including customer journey optimisation, in alignment with the global strategy, to deliver personalized customer experiences throughout the entire journey.
• Support the CRM strategy supported by central and local resources. Work together with the wider Marketing Team in the region, local Customer Service and local Programming.
• Provide regular analysis & reporting on success metrics (e.g. customer conversion, engagement/ retention, win-back) to the business.
• Develop deep understanding of our customer base and share these insights with the wider Marketing, Product, Editorial and CS team.

You'll have:

• 3+ years experience working on CRM initiatives (brand or agency-side) from end-to-end (strategy to day-to-day execution, analysis/ reporting)
• Experience in digital CRM media, email / mobile app campaign management, analytics, & conversion optimisation.
• Strengths in problem solving, issue-resolution, ability to work in a deadline-driven dynamic work environment, attention to detail, and ability to multitask.
• Proficiency with Marketing Automation Technology Platforms.
• Understanding of engagement and retention metrics.
• Ability to thrive in a fast paced, innovative and collaborative international environment
• Fluent language skills in English and French