Social Media Manager

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Social Media Manager (Community Manager)- Leading Alcohol Brand

We’re seeking a social media manager who can effectively build a presence across platforms that will resonate with followers while driving our client’s business. You’ll know social, you’ll know how to build communities, and you’ll know the content that gets people talking. You’ll be responsible for content as well as community. You’ll work with the planning team to keep content on strategy plus brand relevant, our creative team to make and shoot great content, and the data team to grow social through data and insights. You’ll have the chance to work across a fantastic global client that is a leading alcohol brand.

What you'll be doing

• You’ll share social trends and inspiration with our creatives to help them produce culturally relevant content

•Project manage across teams with a unified goal of creating platform-native social content based in strategy and responsive to trends

• You’ll support the planner and creatives in making sure all content is optimised for the channel it will be posted on

• You’ll post/schedule the content and manage the content calendar while also presenting and implementing reactive ideas

• You’ll manage the community, replying to comments and DMs, but also take part in relevant conversations outside of the brand channels to drive engagement.

•You’ll keep up to date with what’s trending, content, platform updates, and any other innovations in social that will improve our work

• You’ll seek out community members we can leverage to become ‘brand ambassadors’ ,looking for opportunities to surprise and delight our members to drive advocacy and loyalty

• You’ll manage UGC, getting permission to use or repurpose on social and beyond

• You’ll use data to advise on the effectiveness of our how well we’re engaging and how we might pivot

• Some extras may include… content audits, competitor reviews, inspiration decks, and starring in the occasional TikTok!

Who we're looking for

•Social media management experience across content and community

•Someone who knows what hot and what’s not on social today – you’ll be fluent in memes, all over Capcut, and tuned into the latest trends

•A storyteller who can develop new and strategic ways to share content across existing and emerging social platforms

•Someone who is comfortable and confident in supporting the creative team in producing reactive content quickly and getting it live ASAP

•Attention to detail is a must when managing and posting client’s social content •A passion for community building plus the ability to keep a cool head in case of any crises

•The ability to be nimble, organized and adaptable. You’re creative, organized and energized by making great work.

Nice to have but not essential

•FMCG experience and agency experience

•Experience with social scheduling and management tools

•Experience editing content on a phone

#LI-HYBRID #LI-EMEA

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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