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Sowmiya N
About the job
Job description
We are seeking a skilled Content Writer to join our team. In this role, you will create engaging and compelling content that aligns with our brand voice and marketing objectives. Additionally, you will receive training in various marketing functions, providing you with a comprehensive understanding of both content creation and marketing strategies.
Responsibilities:
- Conduct keyword research to identify relevant topics and target keywords.
- Write and optimize website content, including landing pages, product descriptions, and service pages.
- Create engaging blog posts, articles, and other content assets that resonate with our target audience.
- Develop content strategies that align with our marketing objectives and target audience.
- Collaborate with the marketing team to ensure content is optimized for search engines and aligned with SEO best practices.
- Stay up-to-date with industry trends and best practices in SEO and content marketing.
- Monitor and analyze the performance of content using analytics tools to identify opportunities for improvement.
- Edit and proofread content to ensure accuracy, clarity, and consistency.
Work with designers and other team members to create multimedia content, including infographics, videos, and interactive content.
Qualifications:Bachelor's degree in English, Marketing, Communications, or related field.
Proven experience as an SEO Content Writer or similar role.
Strong understanding of SEO best practices and content optimization techniques.
Excellent writing, editing, and proofreading skills.
Proficiency in content management systems (e.g., WordPress) and SEO tools (e.g., SEMrush, Moz).
Ability to conduct keyword research and analyze data to inform content strategy.
Creative thinking and the ability to generate new ideas and approaches.
Strong attention to detail and ability to meet deadlines.
Excellent communication and collaboration skills.
