Content Manager

As manufacturers and retailers of all-natural, species appropriate pet food, our mission is to provide the best nutritional solutions to pets and streeties all over the country. A love of dogs lies at the heart of what we do. We’re especially passionate about championing street dog welfare and promoting how awesome indie dogs (and cats!) are. Some of our most cherished workmates are the street dogs who’ve made themselves at home in our office. You can learn more about us here.
If working in an environment full of wagging tails, furry friends, and a team that’s obsessed with all things dog sounds like something you’d like, we’d love to hear from you.

Responsibilities include:

• Develop and implement content strategies to drive traffic, engagement, and conversions across platforms (e.g., Instagram, Facebook, YouTube).
• Create and manage content calendars for social media, blogs, email campaigns, and other digital channels, ensuring a consistent and compelling brand voice.
• Produce high-quality, engaging content, including posts, videos, stories, and graphics, aligned with the company’s marketing goals and brand identity.
• Manage website content, ensuring that product descriptions, landing pages, and visuals are up-to-date, SEO-optimized, and aligned with the latest campaigns and promotions.
• Engage with followers and customers by responding to comments, messages, and reviews, and fostering a strong online community.
• Collaborate with cross-functional teams (designers, product teams, customer service, etc.) to align content with promotions, new product launches, and overall marketing campaigns.
• Stay up-to-date with eCommerce and content trends, implementing new strategies that can improve website traffic, social media engagement, and sales.
• Plan and execute email marketing campaigns, working with the team to ensure content aligns with social media and broader eCommerce strategies.
• Track and analyze content performance and generate reports to assess ROI and optimize future campaigns.