Digital Marketing Specialist

Job Description:

We are looking for an experienced Digital Marketing and Web Design Specialist to join our team! The ideal candidate will have a creative background and a passion for developing, launching, and optimizing online advertising campaigns across multiple platforms. This role will be responsible for designing high-converting landing pages and websites using WordPress and Elementor or Shopify, managing back-end technical integrations, working with CRM systems to drive sales and engagement, and creating, launching, and managing advertising campaigns across multiple platforms including Meta ads (Facebook & Instagram), Google Ads (YouTube, Search, Display, Shopping), and TikTok ads.

About Our Company:

We build and scale brands. From physical products to service-based businesses, we retain high-value clients, partner with them on long-term engagements, and help them scale their brands. We advise on branding, digital marketing, capital-raising, strategic partnerships, and creating video assets. Our team members have won Emmy awards, been on Shark Tank, and have contributed to over $6 billion in sales for clients over the years. We are a fully remote team of high-achieving and high-performing entrepreneurs who joined forces to grow our company. Our culture is accountable and we hold each other to a high standard. With that said, we are very flexible when it comes to working hours, vacations, and having a life outside of work. We only care about performance and not needing your hand held. If you do what you say you will, are organized, communicate well, and deliver on time, everything else is very secondary. We don't like to micromanage, but expect you to manage your own workload and communicate if there are deadline issues approaching so we can adapt. If you are someone who holds yourself to a high standard and are a skilled digital marketing generalist who has run campaigns and built funnels, we may be a great fit! We have other team members doing the same work, so you won't be working alone and will have guidance, but we need a candidate with the base knowledge and experience of the basics to succeed in the digital marketing space.

Key Responsibilities:

• Plan, create, and optimize digital ad campaigns across Meta, Google, TikTok, and other platforms.
• Design, develop, and maintain landing pages and websites using WordPress and Elementor.
• Manage and execute technical integrations, including working with APIs to deliver leads to client CRM systems.
• Oversee and manage CRM platforms like HighLevel, HubSpot, and other marketing automation tools.
• Develop creative concepts and materials for advertising, including ad copy, graphics, and videos.
• Analyze campaign performance data and provide insights and recommendations to improve KPIs.
• Collaborate with cross-functional teams to execute digital marketing strategies that align with business goals.

Requirements:

• 3+ years experience creating and managing digital ads on Meta, Google, TikTok, and other platforms.
• 3+ years designing websites and landing pages in WordPress using Elementor
• 3+ years designing websites and landing pages in Shopify
• Strong understanding of technical integrations, including APIs and other back-end processes.
• Experience with CRM systems such as HighLevel, HubSpot, and others.
• Proven creative ability in developing ads and designing landing pages that convert.
• Strong analytical skills with experience interpreting data to make informed marketing decisions.
• Ability to work independently and as part of a collaborative team.
• Strong organizational skills and attention to detail.
• Comfortable working with project management tools/software, including Monday.com, Slack, and Zoom.
• Basic knowledge of HTML, CSS, Javascript, and PHP.