Performance Marketing Manager

At Plum, we're on a mission to maximise wealth for all. We’re making saving money effortless and turning investing into something everyone can do.

Our journey began back in 2017, when we became one of the first to use artificial intelligence and automation to simplify personal finance. Fast forward to today, and we've already helped people set aside over £2 billion across 10 European markets.

Named among the UK's fastest-growing fintechs in the Deloitte Technology Fast 50, our success is down to the passion and dedication of our diverse team. Based in our London, Athens and Nicosia offices, 180+ talented people work together to empower people to do more with their money. And now, the team is growing!

The Role:

We are looking for a Performance Marketing Manager with a strong background in performance and data-driven marketing. In this role, you will lead and optimise our paid social channels such as Google, Meta, TikTok or Reddit across all our 10 markets. Your primary goal will be to maximise ROI while attracting high-quality customers. You will also be expected to open new performance channel opportunities to scale our customer acquisition further.

What You Will Do:

• Own, execute and optimise the performance of paid social channels such as Google, Meta, TikTok or Reddit across all our markets.
• Track and analyse performance across your performance channels, delivering comprehensive reports and actionable insights to scale your channels further.
• Collaborate closely with our creative studio and local creative agencies to develop impactful ad creatives and marketing content that align with the needs and preferences of our target audience.
• Conduct and manage A/B testing to assess campaign effectiveness, using data-driven insights to refine strategies and improve performance.
• Support the approval process for new ads, ensuring all materials comply with regulatory standards.
• Stay in touch on industry developments, competitor activities, and emerging marketing trends to identify new growth opportunities.
• Partner with product, data, and creative teams to ensure that marketing strategies align with overall business goals.

What We Look For:

• 4+ years of proven experience in performance marketing, with a strong track record of scaling customer acquisition for a mobile app through paid social.
• A self-starter who thrives on hitting performance targets and continuously learning and experimenting.
• Strong analytical and problem-solving skills with comfort in working with data models and conducting data analysis (SQL knowledge is desired).
• A natural curiosity and enthusiasm for diving deep into different user cohorts, with the ability to understand how to positively shape their product experience.
• A keen eye for detail, with an understanding that all copy and design elements are meticulously reviewed and aligned with brand standards.
• An educational background in Business, Data Analytics, Statistics, or a related field is preferred.

Plum's Perks

• We're all in this together! Own part of the company through stock options 💷
• Annual training budget
• Private Health & Life Insurance
• Free Plum Premium subscription (normally £9.99 a month).
• Free parking slots
• 25 days holiday a year, excluding public holidays
• Employee referral scheme up to €4000
• Flexible approach to remote working, though we encourage at least 2-3 days a week in our beautiful office in central Athens for optimal collaboration.
• 45 days work from anywhere
• Team breakfast on Tuesdays and team lunch on Thursdays in the office, as well as a plentiful supply of fruit, snacks and coffee.
• 1 day paid leave for volunteering, supporting you giving back to society.
• 2 weeks paid sabbatical after four years of service.
• Team trip to secret destinations once a year ✈️
• Great office location in the heart of Athens (Syntagma square), with an amazing view!
• A vibe that’s 🦄🌈💯

If you think this sounds like a bit of you then don’t hesitate to get in touch!

Thanks,

Plum team 💜