Business Development Manager, eCommerce

About AppLovin

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com.

To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.

Fortune recognizes AppLovin as one of the Best Workplaces in the Bay Area, and the company has been a Certified Great Place to Work for the last four years (2021-2024). Check out the rest of our awards HERE.

AppLovin’s e-commerce team helps e-commerce brands convert new and repeat shoppers at a massive scale through our industry-leading network of in-app supply. By leveraging the same performance-based targeting techniques as Social, Audience+ delivers the right ads to the right shoppers in order to ensure advertisers reach their ROI goals. This is achieved by adapting AppLovin's renowned AI-advertising engine, AXON, previously celebrated in mobile performance marketing, to the e-commerce sector.

We are looking for a motivated and analytical demand-side business builder with experience in eCommerce marketing to join our China team. With our successful pilot completed, we are now ready to launch this product to market. This role offers a unique chance to shape a new business line from its inception and drive significant growth.

In this prominent role, you will be crucial to the expansion of AppLovin's new eCommerce advertising initiative in China. You will engage directly with eCommerce partners and participate in strategic discussions with digital marketers, focusing on identifying and capitalizing on opportunities to boost revenue across our platform.

Who you are

• Top performer with experience in digital marketing and ad tech, particularly in the eCommerce sector; expertise with platforms like Shopify is a plus.
• Excellent attention to detail and highly organized
• Balances operational, analytical, and sales skills, capable of acting both as an operator/analyst and an effective seller when necessary.
• Ability to work independently and with a team in a fast-paced and dynamic environment

What you'll do

• Proactively contact new/existing e-commerce partners and educate, propose and secure buy-in for AppLovin’s new eCommerce growth solution.
• Strong consultative sales approach to engage with CMOs/Head of Marketing
• Understand what matters most to your partners and drive an action plan for growth.
• Partner with the broader AppLovin Business Development and Sales teams in the region.
• Attend industry events and conferences to represent AppLovin and grow your industry knowledge.

Requirements

• BA/BS degree preferred with a strong academic record.
• At least 3 years of client-facing experience working with digital marketers (ecommerce experience preferred).
• Understanding of the mobile ad & ecommerce ecosystems.

We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on March 12, 2024.

Please see the independent bias audit report covering our use of Covey here.

AppLovin has become aware of a scam targeting jobseekers with fake “app optimization” and similar roles. We do not ask our candidates to download apps or make any form of payment(s). AppLovin works with applicants through our Careers page and applovin.com email addresses. If you are contacted through other unofficial channels (such as WhatsApp or Telegram) or asked to download an app or make a payment, these contacts are not legitimate. Confirm the information here and contact us directly with any questions. AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant here. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at [email protected]. AppLovin will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in California, learn more here. Please read our Global Applicant Privacy Notice to learn more about how AppLovin processes your personal information.