Co-Founder & Chief Marketing Officer (CMO) for D2C Venture

About Antai Ventures

Antai Ventures is a Barcelona-based venture studio with presence across Southern Europe and LatAm (Mexico). We partner-up and invest in the best co-founders to build global companies willing to disrupt multi-billion dollar industries. Since 2012 we have co-founded +30 companies including Glovo, Wallapop, PlatanoMelon, GoTrendier and Piper. Our ventures have raised more than $1.5B in funding, have generated more than $3B in shareholders value and currently employ more than 3000 people.

We are now looking for the founders of our next venture in the ecommerce and healthcare space. As a founder, you'll be in the driving seat, launching and leading your company. We’ll invest in you and be your co-founding partners, equipping you with strategic, financial, and operational support in all the key areas (Product, Tech, Legal, Finance, Business Development, Fundraising, and Talent) to quickly go from 0 to 1.

As a CMO you will be responsible for:

• Developing a deep appreciation for the venture's mission, and developing ways of articulating that mission that will resonate with the target audiences for B2C. You will build brand equity that resonates with local customer segments.

• Developing different strategies to communicate the company's main message and generate initial demand by testing different channels

• Working together with the rest of the management team in prioritizing and planning marketing campaigns and other growth initiatives end-to-end: design experiments, develop campaign strategy, and drive execution of the campaign through to completion, grow new leads, including marketing-qualified leads by converting traffic through calls-to-action, landing pages, and lead generation content (including tactical offerings)

• Conceiving and implementing budget spend of marketing services to maximize ROI in agreement with the businesses

• Monitor, analyze and report KPIs, continuously testing and optimizing channels, audiences, bidding strategies, visual creative, and copy to maximize immediate and long-term ROI

• Marketing experiments backlog and prioritization, focusing on the 1% rule: 1% better every day and do more with less

• Owning efforts of increasing website traffic, generating qualified leads, and nurturing those leads down the buyer journey

• Developing, championing and instilling a rigorous, analytical and data-driven approach to all marketing activities, and ensuring that the marketing mix is optimized at all times, across channels (both on- and offline) and regions, under smart and healthy growth methodologies. Fast but smart!

• Positioning the products clearly and effectively in the minds of the target audience and engaging with that audience in order to generate increased revenue

Requirements:

• Demonstrated experience in managing successful cross-channel digital marketing programs, with strong knowledge of brand building and scaling

• +6 years of experience in the digital industry, having previously held a managing position in a marketing department

• Previous experience with DNVBs or DTCs brands is a plus

• Tech-savvy and comfortable with a hands-on approach with relevant software tools as part of your day-to-day workflow

• An entrepreneurial mindset with outstanding organizational and leadership skills

• Analytical abilities and problem-solving skills, making data-driven, insightful decisions to drive the business forward

• Passion for the digital sector and entrepreneurial mindset

• Last but not least: a sense of humor, a positive “can-do” attitude, and fun to work with

Benefits

• Strong equity stake

• Being part of Antai’s ecosystem, composed of serial entrepreneurs who have founded and scaled $1BN+ companies.

• Leverage unlimited support from Antai's operators’ team (Product, Tech, Legal, Finance, Business Development, Fundraising, and Talent) to optimize the process of taking an awesome idea and turning it into an impactful company.

• Opportunity to build your next company in a de-risked and fast-tracked way.

• Office space in Mexico City, Barcelona, and Madrid