Vice President, Marketing

*About Us *

Priori transforms how legal teams find, engage, and manage outside counsel, connecting them with the right talent at the right price for any need. With over a decade of experience partnering with legal teams, we provide access to flexible talent, a global law firm marketplace, and cutting-edge software for managing law firm panels and legal RFP workflows.

We are seeking a visionary and results-driven Vice President of Marketing with a strong multi-channel marketing background to lead our marketing strategy and execution. As VP of Marketing, you will oversee the development and implementation of integrated marketing campaigns, with a key focus on leveraging digital channels to drive growth, brand visibility, and customer engagement. The ideal candidate is a seasoned marketing leader with a proven track record of success in sales-driven start-up environments, deep expertise in data-driven strategies, and the ability to manage high-performing teams.

You will:

• Define and lead the overall marketing strategy, with a special focus on digital and product marketing initiatives, to achieve business objectives including revenue growth, customer acquisition, and brand positioning.
• Spearhead the marketing strategy across all channels, including in person events, email marketing, paid media, social media, content marketing, and marketing automation.
• Lead performance-driven marketing initiatives, focusing on ROI optimization, customer acquisition cost (CAC) reduction, and lifetime value (LTV) improvement across all digital touchpoints.
• Oversee the development of a cohesive brand strategy that resonates with target audiences, ensuring consistent messaging and positioning across all platforms, including digital and traditional channels.
• Utilize data-driven insights to guide decision-making, measure marketing performance, and refine strategies. Establish KPIs, track campaign performance, and provide reporting to executive leadership.
• Build, mentor, and lead a high-performing marketing team, fostering a culture of collaboration, innovation, and accountability.
• Ensure that marketing strategies are fully integrated with broader marketing initiatives, including content marketing, events, product marketing, and PR efforts.
• Stay ahead of emerging marketing technologies and trends. Drive innovation and continuous improvement through the use of cutting-edge tools, platforms, and strategies.
• Own and manage the marketing budget, ensuring efficient allocation of resources for maximum impact. Optimize spend across digital channels to drive measurable growth.
• Work closely with Product, Sales, and Executive teams to ensure alignment of marketing strategies with product development, customer success, and overall business goals.
• Manage relationships with external agencies, vendors, and digital platforms, ensuring they deliver on performance objectives.

Qualifications:

• Education: Bachelor’s degree in related field required. MBA or advanced degree is a plus.
• Experience: 10+ years of experience in marketing, with at least 5 years in marketing leadership roles. Experience in a fast-paced enterprise SaaS and/or professional services marketplace environment. Experience in the legal industry is a plus.
• Understanding of digital marketing, including SEO/SEM, social media, email marketing, marketing automation, paid media, and data analytics.
• Strong ability to analyze data, derive insights, and optimize campaigns based on performance metrics. Experience with digital analytics tools such as Google Analytics, Salesforce, or similar platforms is essential.
• Exceptional leadership skills with the ability to inspire and motivate teams to deliver exceptional results. Experience managing cross-functional teams is required.
• Ability to develop long-term marketing strategies while maintaining a strong focus on execution and operational excellence.
• Proven track record of working closely with executive teams, product, and sales functions to align marketing efforts with overall company objectives.
• Strong written and verbal communication skills, with the ability to present marketing strategies and performance reports to senior leadership and stakeholders.
• Ability to thrive in a dynamic, fast-paced environment, with a passion for staying on top of the latest trends in digital marketing and emerging technologies.