Media Strategist

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

VML Luxembourg

VML Luxembourg is one of the leading Amazon consulting agencies in Europe. Offering 360° services for Amazon, we have a diverse range of products and services in various sectors to ensure long-term sales growth, ranging from creating multilingual content and listings to all aspects of advertising, including sales promotion, PPC and programmatic campaigns. We are part of WPP, the world’s largest digital media agency, and manage WPP’s European Center of Excellence for Amazon (ACE) dedicated to maximising performance, driving sales and building brands on the Amazon platform.

The opportunity:

We're seeking a highly motivated and experienced Amazon Media Strategist to lead the planning, execution, and optimization of Amazon Advertising campaigns for our clients. This role blends client relationship management with deep technical expertise across all Amazon Ads formats, ensuring successful project delivery and maximizing ROI. You will be a key point of contact for clients, guiding them through the complexities of Amazon's advertising ecosystem and driving growth for their businesses.

What you’ll be doing:

Client & Project Management:

• Serve as the primary point of contact for assigned clients, building strong relationships and understanding their business objectives.
• Develop and manage project timelines, budgets, and media plans, ensuring on-time and within-budget delivery.
• Proactively communicate project status, performance updates, and key insights to clients.
• Gather client feedback and incorporate it into campaign strategies and optimization efforts.
• Collaborate with internal teams (creative, retail, data) and external client teams (marketing, e-commerce, branding) to ensure alignment and integrated brand experiences.

Amazon Ads Strategy & Execution:

• Develop and implement comprehensive Amazon Advertising strategies tailored to each client's specific goals and target audience.
• Demonstrate expert-level knowledge of all Amazon Ads formats, including Sponsored Products, Sponsored Brands, Sponsored Display, and DSP.
• Conduct in-depth category research, competitive analysis, and keyword research to identify opportunities and optimize campaign performance.

Technical Expertise & Optimization:

• Continuously monitor and optimize campaigns to maximize ROI, focusing on key metrics such as long term ROI, New-to-Brand and conversion rates.
• Stay up-to-date on the latest Amazon Ads features, best practices, and industry trends.
• Proactively identify and implement new strategies and tactics to improve campaign performance.
• Provide data-driven insights and recommendations to clients, guiding their decision-making and ensuring campaign success.

Reporting & Analysis:

• Prepare and present regular performance reports and business reviews to clients, summarizing key achievements, challenges, and future strategies.
• Utilize data visualization techniques to present complex data in a clear and concise manner
• Elaborate actionable insights and recommendations to drive continuous improvement and demonstrate the value of our services.

What we want from you:

• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Using data and metrics to measure impact, determine improvements and identify opportunities for clients’ growth and new services
• Excellent communication and presentation skills
• Managing complex Amazon Ads (or any similar platforms) campaigns with various of targeting options for international marketplaces, any further experience in Retail Media is a plus
• Ability to work in a collaborative team with multicultural personalities
• Ability to coordinate several projects simultaneously and still maintain the focus and be able to prioritize among the upcoming tasks

What you'll need:

• Bachelor’s or master’s degree in business, economics, marketing, mathematics, computer science is preferred
• Hands-on experience in planning and managing Amazon Sponsored Ads and Programmatic Ads
• Experience in client or account management
• Excellent knowledge of Microsoft Excel
• Excellent oral and written communication in English, any further language is a plus
• EU working permit

What we can offer you:

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

AT VML Enterprise Solutions

Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.

We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.

As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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