Digital Content Manager

About SafetyCulture

SafetyCulture is a customer and product-led SaaS company on a mission to empower frontline workers to take ownership of their safety and well-being. We believe in making teams better every day, fostering an inclusive culture where everyone feels they belong.

As part of our mission, we help customers resolve workplace safety issues quickly and efficiently through our Marketplace team. Whether it's ordering protective equipment or conducting audits, we make it easier and more affordable for customers to act on identified risks in the SafetyCulture app. Join us in shaping a safer workplace while contributing to the growth of one of Australia’s leading tech companies.

SafetyCulture Marketplace

The SafetyCulture Marketplace is a newly formed business where customers can source what they need, when they need it, to operate safely.

As part of our mission to make the workplace safer we have recognised that our customers often need products or services to help them resolve issues and reduce risks in the workplace. This can be as simple as needing to order more masks to protect employees or as complex as a multi-disciplinary audit of a work environment.

These actions are identified in our SafetyCulture app and the mission of the Marketplace team is to make it faster, cheaper and easier for our customers to complete these actions and have a safe work environment.

SafetyCulture Marketplace is global from day 1 and we are looking for our foundational leaders to work within an ambiguous environment to build an offering that delights our customers.

What You'll be Doing

• eCommerce Content Merchandising: Lead the implementation of content merchandising strategies and best practices that align with business goals. Drive the optimisation of product descriptions, images, and other on-page elements to enhance the customer experience, visibility, engagement, and conversion rates.
• Website Search Optimisation & Customer Query Alignment: Use search data insights to align content merchandising with customer search behaviours, ensuring category pages and products are optimised for relevance and discoverability.
• Digital Channel Utilisation: Optimise and leverage content across key digital touchpoints—including website, YouTube, Google Ads, and CRM programs—to boost engagement, reach, and discoverability.
• Design and Content Creation: Use digital design tools to support content creation, ensuring visuals are compelling, brand-aligned, and tailored to audience needs across diverse digital platforms.
• Cross-Functional Collaboration: Collaborate closely with acquisition and sales teams to ensure content remains optimised and cohesive across all channels. Partner with digital acquisition and analytics teams to align on KPIs and adjust strategies as required.

What You'll Need

• Experience: 5-8 years of experience in content merchandising, digital content management, eCommerce page optimisation and CRO best practices.
• Skills: Strong understanding of content merchandising, CVR, and CRO best practices for eCommerce. Proficiency with tools like Google Analytics, Contentful, and Braze (or similar CMS and CRM tools)
• Technical Skills: Hands-on experience with digital design tools (e.g., Adobe Creative Suite, Figma) and familiarity with HTML5 for content enhancements.
• Digital Marketing Knowledge: Familiarity with SEO best practices, search-driven content optimisation, and experience using Google Ads, CRM programs, and YouTube for targeted content delivery.
• Analytical Mindset: Data-driven approach with experience in performance tracking, analysis, and reporting to inform content and merchandising strategies.
• Collaborative & Proactive: Strong communication skills with an ability to work cross-functionally, prioritise tasks, and independently drive initiatives in a fast-paced environment.

Why SafetyCulture

• Equity with high growth potential, and a competitive salary
• Hybrid working; we encourage you to create the best work blend while working from your home and the local SafetyCulture office
• Access to professional and personal training and development opportunities
• Participation in hackathons, workshops, and lunch & learn sessions
• Community involvement, open source work, attending talks and events, and experimenting with new technologies.

What are the Office Benefits?

• In-house Culinary Crew serving up daily breakfast, lunch, and snacks
• Barista coffee machine, craft beer on tap, boutique wines, and a range of non-alcoholic beverages
• Quarterly celebrations and team events
• Table tennis, board games, book library, and pet-friendly office.