Senior Manager, Marketing Localization

About Crunchyroll

WE HELP EVERYONE BELONG. IT’S OUR PURPOSE.

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

Crunchyroll is looking for a Senior Manager, Marketing Localization who will ensure that our promotional content resonates with diverse audiences worldwide, transcending cultural and linguistic boundaries. You will lead two specialized teams: a team of Localization Producers focused on managing translation and linguistic QC projects, and a team of Static/AV Producers dedicated to localization production. We need someone with an understanding of localization production, exceptional management skills, and a commitment to delivering high-quality marketing assets. You will grow the organization to support multiple lines of business including Theatrical, SVOD, Home Entertainment, Brand, Games, Events, Lifecycle, Editorial, and e-commerce.

You will:

• Leadership and Team Management:

  • Direct and mentor a team of Localization Producers and AV Producers, fostering a collaborative and high-performance work environment.
  • Establish clear objectives and performance metrics for both production teams, ensuring alignment with marketing and business goals.

• Localization Strategy and Execution:

  • Develop and implement comprehensive localization strategies that align with global marketing objectives and ensure consistency across all localized content.
  • Oversee the end-to-end localization production process, including translation, adaptation, and quality assurance, to deliver accurate and culturally relevant marketing materials.

• Cross-Functional Collaboration:

  • Lead team in partnering with Brand Management, Campaign Management, Creative Services, and long-form localization teams to define content objectives and ensure regional placement needs are met.
  • Facilitate an environment for effective communication and alignment across departments to support cohesive and impactful localization efforts.
  • Collaborate with longform Localization org to enterprise IP localization strategies, Licensor best practices, KNPs, etc.

• Vendor Management:

  • Establish and nurture relationships with translation services, creative agencies, and localization vendors to support outsourced localization needs.
  • Manage vendor performance to ensure the delivery of high-quality localization services.

• Freelancer Management:

  • Recruit, onboard, and maintain relationships with a global network of freelance translators and linguistic quality control specialists.
  • Ensure freelancers adhere to quality standards and contribute to the successful execution of localization projects.

• Technology Integration:

  • Work with the Marketing Solutions team to identify and implement appropriate tools and infrastructure that enhance localization production workflows.
  • Help drive the adoption of technology solutions that optimize translation and production processes.

• Reporting:

  • Deliver reports to Marketing Globalization and Marketing Operations leadership on capacity, resource utilization, and projections.
  • Forecast future production needs based on current trends, historical data, and upcoming projects to support strategic planning and decision-making.
  • Collaborate with leadership to assess the impact of localization efforts on global marketing initiatives.

In the role of Senior Manager, Marketing Localization you will report to the Director, Marketing Globalization.

We are considering applicants for the location of Culver City, CA. Will consider US-based remote for the right candidate.

About You

We get excited about candidates, like you, because...

• You have 12+ years experience in translation, localization, and linguistic quality control, with a solid understanding of international mastering and versioning of marketing content in an entertainment studio
• You have 5+ years experience with marketing campaign workflows, including understanding the creative, static artwork, and AV Post Production processes
• You have 2+ years experience leading teams, including Localization Producers and AV Producers, with skills in team development and performance management.
• You are passionate about theatrical and SVOD campaign marketing. Anime knowledge or fandom a plus!
• You have familiarity with localizing and distributing licensed content
• You have demonstrated experience in managing global freelance linguists, including recruitment, training, and performance evaluation
• You have familiarity with translation management systems and localization technology

About the Team

Our Marketing Globalization team is the driving force behind the Translations, Localization, and Production of promotional materials across several lines of business. Our work is about more than just translation; it's about tailoring content to resonate with Anime fans around the world. Within Marketing Production and Operations we are dedicated to scaling up Crunchyroll's global marketing presence by bringing creative visions to life and being of service to the broader company to provide support and solutions to anyone in need.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.Pay Transparency - Culver City, CA$111,320—$139,150 USD

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

• Courage. We believe that when we overcome fear, we enable our best selves.
• Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
• Service. We serve our community with humility, enabling joy and belonging for others.
• Kaizen. We have a growth mindset committed to constant forward progress.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

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