Head of Growth Marketing

Our Growth

At EasyLlama, we're thriving by focusing on innovation and customer-centric solutions, even in a challenging economy. Our commitment to delivering exceptional value has strengthened our customer relationships, leading to sustained growth and retention. To learn more about our growth check out this video (accessible from our careers page) from our CEO, Sam Devyver, celebrating our recognition on the prestigious Inc. 5000 list of the fastest-growing private companies in America for 2024.

The Role

What You’ll Do:

As the Head of Growth Marketing, you’ll own and drive customer acquisition, activation, and retention strategies across EasyLlama’s customer segments—SMB, Mid-Market, and Enterprise. Your primary responsibility is to design, implement, and scale marketing programs that deliver measurable growth. You'll work with key collaborators in Sales, Product Management, and Customer Experience.

• Demand Generation: Develop and execute multi-channel lead generation strategies tailored to SMB, Mid-Market, and Enterprise audiences, balancing automated and high-touch approaches to maximize pipeline growth.
• Customer Lifecycle Marketing: Design and optimize lifecycle campaigns that drive activation, reduce churn, and increase customer lifetime value (CLV) by engaging customers at every stage of their journey.
• Data-Driven Experimentation: Implement robust testing agendas (A/B tests, campaign optimizations) to refine messaging, targeting, and channel strategies, improving acquisition costs (CAC) and ROI.
• Channel Strategy & Optimization: Manage and optimize current channels (paid search, paid social, email, organic) while identifying and scaling new channels for acquisition and retention.
• Landing Page & Conversion Optimization: Oversee website conversion paths and landing pages to ensure maximum effectiveness in turning traffic into leads and customers.
• Analytics & Performance Reporting: Work with analytics to track, measure, and communicate marketing performance, including key metrics like CAC, CLV, retention rate, churn rate, and campaign ROI.
• Collaborative Execution: Partner with sales, product, and CX teams to align marketing efforts with broader business objectives, particularly in achieving sales enablement and customer success outcomes.
• Marketing Operations & Tools: Build a foundation of marketing tools, workflows, and automation systems to drive efficiency and enhance insights.
• Team Leadership: Hire, mentor, and lead a high-performing marketing team, fostering innovation, collaboration, and accountability in pursuit of ambitious growth goals.

Who You Are:

You’re a creative thinker and data enthusiast with a proven ability to turn ideas into measurable results. You thrive in dynamic, fast-paced environments and have a passion for growth, experimentation, and collaboration.

The ideal candidate will bring:

• Growth Marketing Expertise: 8+ years of experience in B2B SaaS marketing, with a focus on demand generation, customer lifecycle marketing, and driving measurable growth across the customer journey.
• Data-Driven Mindset: Advanced skills in using analytics, A/B testing, and marketing attribution to inform strategies and optimize campaigns for key growth metrics like CAC, CLV, and retention rates.
• Channel Proficiency: Hands-on experience managing and optimizing digital channels, including paid search, paid social, SEO, email, and marketing automation.
• Lifecycle Marketing Skills: Proven ability to design and implement campaigns that activate, engage, and retain customers across distinct segments (SMB, Mid-Market, Enterprise).
• Collaborative Leader: Strong interpersonal skills and a track record of working cross-functionally with sales, product, and CX teams to align on shared objectives.
• Marketing Operations Mastery: Demonstrated ability to implement and scale marketing tools, workflows, and processes that drive operational efficiency and ROI tracking.
• Team Builder: Experience hiring, developing, and leading high-performance marketing teams, fostering a culture of excellence and innovation.
• Creative & Strategic Thinker: Able to craft strategies that balance creative vision with tactical execution to achieve measurable outcomes.

What to Expect

The interview process at EasyLlama takes about 3 weeks and includes cross-functional stakeholders of the role. Here's what the interview process looks like:

• Recruiter screen
• Peer Interview
• Hiring Manager Interview
• Executive Interview
• Assignment + Presentation
• Value Add Interview

How We'll Take Care of You

• $135,000 to $180,000 (annual salary + bonus)
• Flexible, fully remote environment
• 4 Weeks PTO - Recharging is essential. We respect your time off and encourage it.
• Competitive employer-sponsored health insurances
• 401(k) + company matching
• Professional development reimbursements
• Monthly remote work credit