Lead Insights Account Executive (P356)

84.51° Overview:

84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.

Powered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.

Join us at 84.51°!

At 84.51°, people are the key to everything. We are dedicated to always doing what’s right and never compromising on our values. That’s why we have created a culture where every opinion is respected, and contrary thinking is encouraged. Making life more rewarding for our community and our associates is an essential part of the process. Our team is known for their enthusiasm, camaraderie, and sense of fun. We work hard and we play just as hard. That’s why we engage in a range of official and unofficial activities to get together, serve the community, and have fun. We continually seek people who make us better.

Our Insights business is built on our industry-leading data asset, cutting-edge data science and our ability to deliver holistic insights at scale. Our data is powered by nearly 62 million households from America’s #1 Grocer, Kroger, and 2+ billion transactions across brick-and-mortar and ecommerce. We bring this customer data together with advanced analytics and research to drive 84.51° sales growth and customer loyalty for both Kroger and our more than 1,500 Insights clients. We are constantly innovating to improve the value of our solutions with our clients, including advancement of our self-serve subscription-based solutions, 84.51° Stratum and 84.51° 84.51° In-Queries, as well as custom and ad-hoc solutions that span across Custom Insights, Consumer Research, Cloud-based data sets, and APIs.

We are seeking a Lead Insights Account Executive (IAE) who will help us build the team and business for the future. Candidates must have a passion for creating trusted client relationships, pursuing revenue targets, a commercial (sales) mindset, skills in diverse stakeholder management, strategic client planning & portfolio management, strong knowledge of the retail & CPG industry, and a passion for connecting client problems & needs to 84.51° solutions.

RESPONSIBILITIES:

As an Insights Account Executive (IAE) at 84.51°, you are responsible for the revenue growth of the Commercial Insights business. Your clients are our Consumer Packaged Goods partners, many of whom are the largest CPGs in the world. Our insights solutions support a range of client business needs, including driving clients’ business results, omnichannel insights, new product innovation, brand and marketing strategy, and shopper trends all with a lens on how this impacts their overall business growth, both at Kroger and their holistic company.

The Grade 3 IAE is a client-facing sales role, grounded in creating best-in-class client relationships with a deep focus on advancing 84.51° solutions in the market with a broad client portfolio. You will be responsible for proactive strategic sales planning, partnering cross-functionally to identify 84.51° solutions for sales opportunities, create compelling sales presentations, and earn client investment in our solutions to answer their problems & address their needs. Client penetration is a critical component of this role, as you will need to nurture existing client relationships and find new stakeholders & decision makers at your clients with whom to develop relationships, and ultimately infuse 84.51° capabilities into their organizations, especially at client headquarters. You will need detailed understanding of how our solutions work, the benefits they can provide clients, and how & why clients should invest in 84.51° solutions to meet their needs. You are therefore responsible for budget targets, accurate financial forecasting, and maximization of adoption of 84.51° solutions. Additionally, you will create, provide, and adopt best-in-class sales practices to and broadly share for reapplication within the organization to support this.

Because we are a highly cross-functional team, you will actively partner with 84.51° Insights Account Managers (IAM), your manager, and cross-functional teams (commercial solutions, sales consultants, marketing, consumer research, data science, etc) to deliver industry-leading revenue growth with our clients, as well as to provide ongoing client feedback to internal partners that will help inform our product roadmap.

QUALIFICATIONS, SKILLS, AND EXPERIENCE:

Successful candidates will thrive in a fast-paced environment and will possess the following:

Skills:

• Trusted relationship building
• Revenue growth / commercial mindset
• Sales knowledge & skills
• Strategic client engagement and client penetration (stakeholder expansion & management)
• Strategic thinking
• Influencing skills
• Strong communication skills
• Tools and process acumen
• Knowledge of retail and/or CPG industry
• knowledge of insights industry
• Portfolio management

Experience:

• 4-8 years of client-facing sales experience

• Proven sales track record

• Shopper Data & Insights Solutions (preferred experience with 84.51° data & insights)

• Insights Acumen and Knowledge

• Education: Bachelor's degree (Masters preferred but not required)

Requirements:

• Periodic Travel (to clients and/or industry conferences/events)

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