Global Brand & Communications Director (They/She/He)

If you’re here, it’s because you’re looking for an exciting ride.

A ride that will fuel up your ambitions to take on a new challenge and stretch yourself beyond your comfort zone.

We’ll deliver a non-vanilla culture built on talent, where we work to amplify the impact on millions of people, paving the way forward together.

Not your usual app. We are the fastest-growing multi-category app connecting millions of users with businesses, and couriers, offering on-demand services from more than 170,000 local restaurants, grocers and supermarkets, and high street retail stores. We operate in more than 1500 cities across 25 countries.

Together we revolutionise the way people connect with their everyday needs, from delivering essentials to connecting our ecosystem of users through innovative solutions powered by technology. For us, every day is filled with purpose.

What makes our ride unique?

🤝 Our culture and strong values.

💪 Our career development philosophy.

🤝 Our commitment to being a force for good.

We have a vision: To give everyone easy access to anything in their cities. And this is where your ride starts.

YOUR MISSION

Reporting to the CMO and based in Barcelona, you will own and lead the Brand strategy for Glovo globally, including all the commercial communication strategy, the design system and the consumer and market research stack, leading a team of >20 comms, research and design specialists.

THE JOURNEY

• Define the global marketing comms strategy and lead the development of a continuous pipeline of global and regional offline and online advertising campaigns for 20+ markets
• Design an implement a Global Consumer Research stack, leverage quantitative and qualitative research to understand key consumer needs, measure awareness and key brand attributes, test and validate advertising initiatives and generate valuable insights to the business
• Define a strong internal design system and continuously aim for ways to optimise and automate key tasks to keep innovating and bringing best in class digital assets
• Be the guardian of Glovo's brand consistency across all media touch points, defining the key brand distinctive assets
• Develop and maintain the global Brand guidelines and processes to manage an effective localisation of all advertising campaigns and assets to 20+ markets
• Collaborate daily with local teams and key global stakeholders like Performance Marketing, CRM and pricing.

WHAT YOU WILL BRING TO THE RIDE

• Experience in brand management, ideally gained in the FMCG industry
• Passion for consumer understanding and advertising development
• Proven experience leading end to end development (from comms brief to production) of offline and online advertising campaigns
• Strong consumer understanding skills, proven experience with quantitative and qualitative market research techniques
• Strong understanding of media landscape and key offline and online channels
• Solid leadership skills. You will be leading 20+ professionals from different crafts and seniority levels
• Outstanding planning and project management skills, high attention to detail.

Individuals representing diverse profiles, and abilities, encompassing various genders, ethnicities, and backgrounds, are less likely to apply for this role if they do not possess solid experience in 100% of these areas. Even if it seems you don't meet our musts don't let it stop you, we are all about finding the best talent out there! Skills can be learned, and embracing diversity is invaluable.

We believe driven talent deserves:

• 🌟 An enticing equity plan that lets you own a piece of the action.
• 💪 Top-notch private health insurance to keep you at your peak.
• 🍔 Monthly Glovo credit to satisfy your cravings!
• 💳 Cobee discounts on transportation, food, and even kindergarten expenses.
• 🏊 Discounted gym memberships to keep you energized.
• 🏖️ Extra time off, the freedom to work from home two days a week, and the opportunity to work from anywhere for up to three weeks a year!
• 👪 Enhanced parental leave, and office-based nursery.
• 🧠 Online therapy and wellbeing benefits to ensure your mental well-being.

Here at Glovo, we thrive on diversity, we believe it enhances our teams, products, and culture. We know that the best ideas come from a mashup of brilliant diverse minds. This is why we are committed to providing equal opportunities to talent from all backgrounds - all genders, racial/diverse backgrounds, abilities, ages, sexual orientations and all other unique characteristics that make you YOU. We will encourage you to bring your authentic self to work, fostering an inclusive environment where everyone feels heard.

Feel free to note your pronouns in your application (e.g., she/her/hers, he/him/his, they/them/theirs, etc).

So, ready to take the wheel and make this the ride of your life?

Delve into our culture by taking a peek at our Instagram and check out our Linkedin and website!