SEO Manager

Before jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick.

About us

We are Insider, a B2B SaaS company that drives growth for its clients around the world. How are we achieving this? We are the #1 AI-native platform for Customer Experience and Marketing—offers marketers a single platform to deliver unique experiences per person, drive profitable growth, and unleash peak productivity and efficiency. Our platform connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform.

We have just celebrated our $500M Series E funding round, led by General Atlantic. Before this, we’ve unlocked unicorn status following our Series D round. We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 1200+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Coca-Cola, Nike, L’Oreal, Singapore Airlines, Virgin, Nestle, Nissan, Lenovo, Puma, IKEA, Allianz, Dominos, Avon, CNN, and the list goes on.

Having unlocked unicorn status, Insider was congratulated for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world, to achieve $200M in CARR (Committed Annual Recurring Revenue). Insider was named a leader in The Forrester Wave for Cross-Channel Campaign Management 2021, and Leader in the IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment. The company has been recognized in The Top 1% of all software companies worldwide in G2’s 2024 Software Awards, and named in The Top 10 Best Software Products with the most #1 rankings alongside other software legends like Google, Zoom, and Monday.com. According to G2’s Spring’24 reports. Insider is also the #1 G2 Leader in 6+ categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and e-commerce Personalization.

When our team founded Insider, they not only sought to create a product company but also to build the most socially progressive technology community in the world. Through our corporate social responsibility initiatives like 100Projects SheCodes, SheLeads, and SheMarkables, our community has committed to scaling its impact into our communities across 27+ countries, spearheading transformative projects in areas such as health, education, farming, animal rights, and increasing the proportional representation of women in STEM careers.

Behind all these achievements, there is an exceptionally talented and passionate team across 27+ countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us on this journey, just keep reading.

We are looking for a highly experienced, results-oriented, and visionary SEO Manager to join our team. This critical role in our Demand Generation team will be responsible for steering and executing our SEO strategy, driving significant organic growth, and ensuring our digital presence is optimized to be discoverable globally. The SEO Manager will collaborate with various departments and stakeholders, to show performance and progress against business objectives.

Ultimately, you will be responsible for managing our growth via organic search, to grow our web traffic demo requests, pipeline, and revenue, to support our company’s growth.

Responsibilities

• Perform extensive research on current benchmark trends
• Ensure the delivery of quarterly tactics within our local sprint process to achieve the quarterly objectives
• Leadership: Steer and execute a comprehensive, enterprise-level SEO strategy that aligns with the company’s growth goals and business objectives
• Oversee SEO initiatives and collaborate with the content team across all web properties, to ensure a cohesive, scalable, and innovative approach to content production
• Cross-TeamCollaboration: Partner with senior leaders in marketing, product, and development, to embed SEO best practices into all digital initiatives.
• Lead global SEO efforts, customizing strategies to suit different markets, regions, and languages, ensuring cultural and linguistic relevance.
• Performance Analysis and Reporting: Define and monitor key SEO performance metrics, providing regular, detailed reports to executive leadership. Leverage advanced analytics tools to assess and optimize SEO performance, translating data into actionable insights.
• Technical SEO: Direct technical SEO audits and initiatives in conjunction with the website development team to ensure our website is primed for optimal crawling, indexing, and ranking. Stay at the forefront of SEO technologies and algorithm changes, adapting strategies to maintain competitive advantage.
• Content Strategy: Define our keyword strategy and guide the content teams in crafting an SEO-optimized content strategy that drives organic traffic and enhances user engagement. Identify and fill content gaps, providing strategic direction for content creation and optimization across our main website, and other sites as needed.
• Team Leadership: Lead, mentor, and inspire a high-performing team of SEO professionals (currently 1 headcount), fostering a culture of excellence and continuous improvement. Provide advanced training and support to cross-functional teams to deepen their understanding of SEO principles and practices.

Requirements and Skills

• Bachelor's degree in Marketing, Business, Computer Science, or a related field is highly preferred
• 5+ years of progressive SEO experience, with a proven track record of driving organic growth across a complex product offering and website, in multi-languages
• Experience in the SaaS, technology, or MarTech sector is highly desirable
• Expertise in using advanced SEO tools and platforms (e.g., SEMrush, SimilarWeb, MOZ, Google Analytics, Google Search Console) is necessary
• Expertise working and reporting in Hubspot and Salesforce is highly preferred
• Strong technical SEO skills, including knowledge of how HTML, CSS, structured data markup, and JavaScript relate to SEO
• Knowledge of content management/content processes and how they relate to SEO
• Ability to execute a high-performing in backlink strategy including outreachProven Agency and Budget Management experience
• Exceptional analytical skills with the ability to synthesize data, generate insights, make informed decisions and produce reports to executive leaders
• Ability to build performance reporting and dashboards to assist with Quarterly Business Reviews
• Exceptional communication and leadership skills, with the ability to influence and collaborate effectively at all organizational level
• Proven experience in leading an individual contributor or small team, whilst executing

Hold on! Life’s a two-way road! Here’s what you’ll enjoy while working with Insider

• We offer many hard and soft skills training sessions to help you improve and challenge yourself. You’ll have access to 16,000+ online courses taught by real-world professionals on the LinkedIn Learning platform to satisfy your hunger for knowledge. Plus, access to Udemy
• You’ll have space to share your skills through training sessions and workshops if you wish. Sharing is caring!
• We’ll provide you with a paid Spotify account subscription, so you can cozy up in your headset cocoon whenever you want
• You’ll have a chance to work in an international, diverse and inclusive environment
• You’ll be part of an industry that’s shaping the future of customer experiences

Is this position made for you?

• Let’s talk! We’re lifelong learners and naturally curious. We can’t wait to get to know you.