Data Analyst: Go-to-Market

AppsFlyer is seeking a versatile Data Analyst: go-to-market to join our dynamic team. This diverse role blends engagement in broader Go-to-Market (GTM) initiatives and analytics with a more detailed domain in marketing analytics. With the responsibility of helping us serve over 750 internal users within the GTM organization, you will directly contribute to strategic decision-making, drive business growth, and enhance operational efficiency within our unified GTM Data Analysts group.

What you'll do

In your broad role as a Data Analyst: Go-to-Market at AppsFlyer, your activities will straddle two key scopes: GTM analytics and marketing analytics.

Within the GTM scope, you'll steer high-impact projects such as developing comprehensive pricing strategies and account segmentations. In this domain, you will be expected to drive innovation in analytics and treat analytics itself as a product.

Simultaneously, in the realm of marketing analytics, you'll pioneer key projects like conducting funnel analysis and assessing the effectiveness of paid and growth campaigns to provide valuable insights to senior management.

What you have

• +3 years of work experience as an analyst in a SaaS company
• Bachelor's degree in a quantitative field such as Mathematics, Statistics, Computer Science, Engineering, Industrial Engineering, Finance, etc.
• High proficiency in SQL & Excel, Experience in building ETL solutions / Python
• Excellent verbal and written communication skills - clear and articulate communicator in English
• Business-oriented thinking with the ability to collect, organize, and analyze significant amounts of data with attention to detail and accuracy

Bonus Points

• Marketing domain expertise: B2B marketing building blocks knowledge such as online campaigns, funnel analysis, website journeys and pipeline creation deep understanding
• Relevant Master's degree
• Being introduced by an AppsFlyer team member

As a global company operating from 25 offices across 19 countries, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.

“As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In.” Oren Kaniel, CEO