Defense Marketing Lead

About Applied Intuition Defense

Applied Intuition Defense is a software and infrastructure supplier that accelerates the deployment of next-generation autonomous capabilities to the warfighter across air, land, sea, and space. A subsidiary of Applied Intuition, we deliver dual-use solutions to national security customers that build upon several years of product development and experience from commercial autonomy programs. Based in Washington, D.C., our seasoned team hails from Palantir, Anduril, SpaceX, Google, Lockheed Martin, and the U.S. Armed Services. Learn more at appliedintuitiondefense.com.

Applied Intuition Defense is a business of Applied Intuition, which delivers the definitive ADAS/AD toolchain and world-class vehicle platform trusted by 18 of the top 20 global automakers to drive the production of modern vehicles. Learn more at appliedintuition.com.

About the role

We seek a marketing manager to lead Applied Intuition's defense business's go-to-market and demand generation efforts. This person will be responsible for creating and executing a successful defense marketing strategy for an industry-leading dual-use technology company. You will create demand through successful campaign and program execution. You will partner closely with cross-functional stakeholders in global marketing, communications, business development, government affairs, engineering, and product. This is an operational role that will directly enable revenue growth.

At Applied Intuition, you will:

• Develop and implement a comprehensive marketing strategy aimed at supporting the planned growth of Applied Intuition Defense
• Launch cross-channel campaigns across multiple teams and platforms within the business development, sales, and marketing ecosystems.
• Manage and execute marketing programs such as conferences, webinars, account-based marketing campaigns, etc.; continually assess, measure, and report on the program and channel effectiveness
• Define and track key performance indicators (KPIs) that align with core business objectives
• Manage field marketing event logistics such as event goals, contract and event negotiation, promotional strategy, day-of support, and post-event metrics and reporting
• Develop customer profiles and proclivity models to enable acquisition and retention efforts.
• Operationalize lead capture and sales follow-up from field marketing events, gated content, and other inbound leads
• Work closely with our design team to elevate our brand presence at all events
• Collaborate with various stakeholders, including web development, communications, and product, to launch new services and increase brand awareness

We're looking for someone who has:

• 8+ years of experience in executing integrated, multi-channel marketing campaigns
• Experience in end-to-end planning and execution of events, including booths and speaking engagements at external conferences, company-hosted events, and offsites
• Experience executing defense and national security-focused marketing campaigns
• In-depth knowledge of national security issues
• Passion for building a deep understanding of the applications for autonomous systems within defense networks
• Familiarity with Salesforce, online advertising tools (LinkedIn Ads, Twitter Ads, Google AdWords, programmatic ads, etc.), social analytics tools (Meltwater, Brandwatch, etc.), and email tools (Marketo, MailChimp, etc.)

Nice to have:

• Experience managing and tracking events—including booths and speaking engagements at external conferences and self-hosted company events—and executing related communications campaigns
• Experience with autonomy, artificial intelligence (AI), and related technologies and their applications to national security
• Bachelors and/or Masters in marketing or related field