Senior Marketing Analyst, Web and Experimentation

Klaviyo is looking for an experienced Senior Marketing Analyst with expertise in website and channel performance analysis. In this role, you will play a key part in optimizing our website and campaigns to improve conversion rates and user journeys. We’re seeking someone with deep knowledge of A/B testing, product-led growth, and digital marketing analytics who can turn insights into strategies for growth

How You'll Make a Difference:

• Partner with the web team to execute and track web experiments that optimize user experience and conversions
• Analyze on-site behavior from marketing channels to assess performance and identify optimization opportunities
• Leverage data visualization tools to build performance monitoring dashboards that enable Marketing functional teams to self-serve insights and analytics
• Work with the web, campaign, and paid digital teams to ensure marketing initiatives align with site optimizations
• Create and maintain dashboards that enable marketing teams to access insights and analytics
• Collaborate with the Business Intelligence team in the maintenance and integrity of data models for ongoing reporting
• Report insights and performance metrics to the web team and key stakeholders
• Stay updated on industry trends and best practices in marketing analytics

Who You Are:

You are quantitative and curious. You enjoy understanding cause and effect in various business situations. You enjoy finding creative technical solutions to hard problems and are structured in your thinking. You possess a deep understanding of the factors that drive digital interactions, going beyond just digital attribution to explore the underlying causes, such as personal conversations, media exposure, and brand presence in various channels. Ideal for someone who wants to further the career in analytics.

• Bachelor’s or Master’s degree in data analytics, marketing analytics, economics, statistics, or a related field
• 3+ years of experience in marketing analytics, ideally in a B2B SaaS environment (or 2+ years with an advanced degree)
• Proficient in GA/GA4, Optimizely, SQL, and data visualization tools like Tableau and ThoughtSpot
• Strong analytical skills with the ability to turn data into actionable insights.
• Excellent communicator, able to present findings to both technical and non-technical audiences
• Effective project manager with the ability to prioritize and manage multiple projects

If you are a highly motivated and data-driven individual who thrives in a fast-paced environment, we encourage you to apply for this exciting opportunity to join our team as a Senior Marketing Analyst.