Content Marketing Manager (SaaS)

Company Overview:

zipBoard is a cutting-edge SaaS platform designed to streamline document review and collaboration for architecture, engineering, construction, and design teams. Our platform enables efficient project management and enhances productivity by providing a comprehensive suite of tools for document annotations, cloud-based collaboration, and seamless integrations.

Job Overview:

We are seeking a highly motivated and experienced Content Marketing Manager to join our team. If you have a passion for storytelling, a deep understanding of SEO, and the ability to create and distribute content that drives engagement, we want to hear from you!

Key Responsibilities:

• Content Creation & Strategy: Develop and execute a comprehensive content strategy that aligns with our business goals. This includes writing high-quality blog posts, whitepapers, case studies, and other content formats that resonate with our target audience.
• SEO Management: Optimize all content for search engines to improve organic reach. This includes keyword research, on-page optimization, and regular performance analysis to enhance search visibility.
• Content Distribution: Oversee the distribution of content across various channels, including social media, email campaigns, newsletters and partner networks, ensuring maximum exposure and engagement.
• Webinar Management: Plan, produce, and manage webinars, from concept to execution. This includes coordinating with speakers, creating presentations, promoting the event, and engaging with the audience during live sessions.
• Spokesperson Role: Serve as the face of our product, comfortable in front of the camera for webinars, video content, and media interviews. You will act as the primary spokesperson, conveying our brand message clearly and confidently.
• Experience in SaaS: Utilize your knowledge of the SaaS industry to create content that addresses the unique challenges and opportunities within this space. You will also be responsible for keeping up with industry trends to inform content decisions.
• Performance Tracking: Monitor and report on content performance metrics to continuously improve our content marketing efforts and drive ROI.

Qualifications:

• Proven experience in content marketing, with a portfolio that demonstrates strong writing and content distribution skills.
• Solid understanding of SEO best practices and content optimization techniques.
• Experience managing and running successful webinars.
• Comfortable and confident in front of the camera, with experience in video content creation.
• Previous experience in the SaaS industry is a must.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team in a fast-paced environment.

How We Work:

• Remote setting
• Our main hub is in Vancouver, and most of our teams are working in EST and PST
• Collaboration hours: 9:00AM to 1:00PM EST

Compensation and Benefits:

• Competitive base compensation
• Time off? Go for it! We're all about making sure our team stays happy, healthy, and burnout-free. Just make sure your tasks are handled and you've given your team a heads-up. Feel free to enjoy up to two (2) weeks off each year!
• You'll get to hang out with our leadership squad, including the big boss, our CEO

Why Work at ZipBoard:

You will get a unique exposure to the inner workings of a Tech SAAS startup. You will professionally thrive through hands-on experience working directly with the CEO. You will get an opportunity to learn about many different roles within the tech org and get ownership for critical operations. You will work with large enterprises and make a dent improving review processes for organizations. You will have the flexibility to work from anywhere.