Senior Director, Web Experience

We are seeking an experienced and strategic Senior Director of Web Experience to join our team and drive the growth of our digital journey, including building and optimizing the website for our prospects and customers. As the Senior Director of Web Experience, you will play a critical role in the leading and building of our global website and conversion strategy. You will be responsible for the entire website journey, from first visit all the way through to new customer acquisition. You will also be responsible for leading our SEO team to ensure we continue to build our organic footprint. Your primary focus will be achieving our ambitious lead and customer growth goals and driving Annual Recurring Revenue (ARR) growth targets.

How you’ll make a difference:

• Be accountable for the goals and revenue driven by website initiatives, leading regular forecasting and reporting on actuals to GTM and company leadership

• Ensure that our main website remains the high-performing primary marketing vehicle for brand awareness and demand generation by developing and executing a strategic roadmap to ensure all web activities are in service of of this goal

  • Scale Klaviyo’s web presence and product offerings
  • Optimize for SEO, inclusive of site architecture, technical foundation, keyword support and editorial content
  • Develop high-converting web journey and personalization for prospects, customers and and partners, including reviewing and assessing content for effectiveness
  • Support global growth through site internationalization

• Internationalize the website experience as we expand into new markets and new languages

• Plan and implement data-driven testing to optimize and personalize web experiences to increase site to lead conversions, pipeline, and decrease time to sale (CRO)

• Increase speed to market through streamlined processes, automation and technology integrations, while building a self-serve model to increase the agility of the larger marketing team

• Lead relationship with technical teams (Product & Marketing Engineering) and Web UX (Creative/Design) team through prioritization, OKRs, and stewardship of key projects/experiments to deliver against channel KPIs

• Understand and prioritize web requirements of all cross-functional teams across Klaviyo to accelerate growth and impact aligned to company goals

Who You Are

• 12+years experience in web management, user acquisition, and demand gen to analyze and produce marketing sourced leads and pipeline
• Proven experience in senior-level marketing roles, with a track record of success in developing and executing digital experience and conversion strategies.
• Expertise in web analytics (Google Analytics), A/B and multivariate testing tools, content management systems (Wordpress), technical and content SEO, web QA and domain/url management
• Understanding of HTML/CSS/JavaScript, UX/UI design, digital design languages, digital ADA compliance, web optimization
• Experience translating and localizing websites into new markets and languages
• Strong ability to prioritize and make trade-off decisions between multiple projects and competing priorities within the organization
• Ability to communicate strategy, business cases, and roadmap to influence and advocate in a complex and matrixed organization, and analyze data and translate web findings clearly for both technical and non-technical audiences
• Demonstrated success managing and mentoring a team of high performers across multiple offices and time zones, as well as building highly collaborative and productive relationships with cross-functional leaders—people want to work with you and for you
• Have managed both internationalization and localization web initiatives with demonstrated global collaboration across all functions—you know what works and which experts will help you get there