Head of Marketing

🚀 About Awesomic

Awesomic is a rapidly expanding startup with a team of over 120 professionals, recognized as the fastest-growing startup in Ukraine. With significant investments from Google, Y Combinator, Michael Siebel of Twitch, and Ragnar Sass of Pipedrive, Awesomic is on the path to becoming the next unicorn. We are dedicated to building a super app in the hiring space.

We are seeking a dynamic and results-driven Head of Marketing to lead and execute our marketing strategy, drive team development, and achieve client acquisition and retention goals.

This role requires you to be ready for business trips.

🧑‍💻 What you'll do:

Development of Marketing Strategy

• Formulating a comprehensive marketing strategy that aligns with business goals.
• Market analysis, competitor analysis, customer base segmentation.

Customer Acquisition and Retention

• Implementing multichannel campaigns to attract potential customers.
• Implementing loyalty and customer retention programs.

Content Marketing

• Planning and coordinating content production (articles, blogs, analytical materials, videos, podcasts, webinars, etc).
• Ensuring SEO and content analytics to enhance visibility.

Digital Marketing

• Utilizing social media, email marketing, PPC, and other digital channels.
• Working with marketing analytics to evaluate the effectiveness of campaigns.

Team Management and Development

• Conduct 1-1s with the existing team, hire new team members, and implement KPIs and goals to make sure the marketing team is efficient.
• Be a mentor and a coach to your team.

Implementing data-driven approach

• Regularly analyzing the ROI from marketing activities.
• Implement a data-driven approach to the marketing team.
• Reporting to management on achievements and planning future steps.

Budgeting and Resource Management

• Preparing and controlling the marketing budget.
• Managing the marketing team and external contractors.

Positioning

• Developing unique selling propositions (USPs).
• Ensuring a cohesive brand image across all marketing channels.

🧑‍🚀 About you:

• You have experience and can show results in building marketing efforts in B2B SaaS companies operating in the US market;
• You worked in a fast-paced startup environment;
• You are a natural problem-solver and have a builder's mindset;
• You worked in a high-growth, tech-focused environment;
• You are a strategic thinker with the ability to develop and execute innovative talent acquisition strategies;
• You have strong leadership and team management skills;
• You have exceptional interpersonal and communication skills;
• You are proficient in using data to drive decision-making and measure recruitment success;
• You have in-depth knowledge of recruiting best practices, tools, and technologies.

💎 What's on us:

• You’ll join the coolest community of one-goal-driven people who love what they do and are ready to change the game with innovative decisions;
• You’ll have an opportunity to positively influence the processes personally if you see the ways for improvements;
• You’ll get unlimited opportunities to develop as a professional;
• You'll have a mental health support program, a work laptop (Macbook), unlimited vacation days off, coverage for courses and other learning activities, health insurance, and the ability to work in a hub in San Francisco, Warsaw, Kyiv, Lviv, or fully remote.

We'd love to meet our new Head of Marketing soon! 🙌