CRM Marketing Associate, Lead Generation

About the Team:

This is a unique opportunity to join a collaborative, growing CRM team that has real impact on business performance. You will be working alongside our CRM team, comprised of Director of CRM, Lifecycle Marketing Manager, Lifecycle Marketing Lead and other CRM Coordinators. You will report directly to the Director of CRM. We are DO’ers! Every member of the CRM team embodies a strong bias toward action.

The role:

The CRM Coordinator will help support the CRM team to plan, implement, schedule, and execute timely email, SMS, push notification, and in app messages to our Lead (non-purchasing segment) while collaborating with the CRM team on communication strategies, accurate execution of campaigns, and follow-up analysis.

Responsibilities:

• Own implementation of emails, SMS, push notifications (both ad hoc and automated), and building of customer segments in our CRM platform (Braze) for Lead Gen efforts
• Maintain the CRM marketing calendar and Roadmap.
• Support upkeep of weekly performance reporting
• Assist in cross-functional communication between the CRM team and internal stakeholders/dependencies, including but not limited to:
  • writing briefs for emails, push notifications, SMS, in app messages
  • collaboration with data/analytics team to classify/categorize campaigns for lifecycle dashboards/reports
  • coordinating copy and design work to ensure deadlines are met
  • collaborating with other internal teams to help support their initiatives
  • facilitate internal sign-off of communications from internal stakeholders

Minimum Requirements:

• 1-2+ years of working experience in D2C email marketing
• Experience with building and deploying emails from scratch
• Experience working cross-functionality with creative partners (designers & copywriters)
• Experience operating a CRM platform (i.e braze, iterable, klaviyo, customer.io etc.)
• Very strong written and verbal skills in English
• Attention to detail, good communication skills and an ability to juggle multiple tasks on often short deadlines

Preferred requirements:

• Experience with Braze platform
• Experience with SMS marketing in a D2C environment
• General understanding of HTML
• General understanding of personalization in CRM

Benefits

💸 Get paid in USD, Crypto, Euro, ARS. Whatever your choice! We use Deel to make things easier for you!

🗺 Work remotely: design the life that you want

⛱ Enjoy 15 days of vacation each year from the start date

🎄 16 fully paid Argentinean holidays

🗓️ 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical

🐣 Family leave of 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid

🕯 Compassionate Leave: 3-5 days each time the need arises

🧘🏽‍♀️ Customize the benefits that suit your needs! Access a range of perks tailored to you, including learning opportunities, wellness memberships, delivery apps, and more through our comprehensive benefit platform

🧑‍🏫 Personalized English coach