Director of Performance Marketing

About Us:

Luxury Presence is the fastest-growing digital platform for real estate agents, teams, and brokerages. Our award-winning real estate websites, modern marketing solutions, and AI-powered mobile platform help agents attract more business, work more efficiently, and serve our clients. Since launching in 2016, Luxury Presence has been trusted by over 50,000 real estate professionals, including over 20 Wall Street Journal Top 100 agents.

Job Description:

We are seeking a highly skilled and experienced Director of Performance Marketing to lead our Client Marketing team. The ideal candidate will have a proven track record of managing a high volume of clients, likely from a background in a marketing agency. This role requires a strong analytical mindset, a passion for data-driven decision-making, and the ability to cultivate a performance-driven culture within the team.

Key Responsibilities:

• Strategic Leadership: Lead and manage the Client Marketing teams, ensuring the successful execution of marketing campaigns for our customers across multiple channels, including Paid Media (PPC) and SEO.
• Client Management: Oversee marketing strategies for thousands of clients, partnering with our product teams to ensure we’re delivering personalized and effective marketing solutions at scale.
• Analytical Excellence: Utilize strong analytical skills to interpret complex data sets, identify trends, and make data-driven recommendations to optimize marketing strategies and drive business growth.
• Performance-Driven Culture: Foster a culture focused on performance and results, setting clear goals and KPIs, and implementing strategies to meet and exceed these objectives.
• Cross-Functional Collaboration: Work closely with other departments, including Customer Success, Sales and Product to align marketing strategies with overall business objectives and client needs.
• Innovation & Optimization: Continuously explore and implement new strategies and technologies to improve campaign performance and efficiency.

Qualifications:

• A minimum of 5 years of experience in performance marketing, with a strong background in either Paid Media (PPC) or SEO (preferably both).
• Proven experience managing a large portfolio of clients, preferably in an agency setting.
• Exceptional analytical and problem-solving skills, with a strong ability to interpret and leverage data.
• Demonstrated success in leading and motivating multiple teams in a fast-paced, performance-driven environment.
• Strong communication and interpersonal skills, with the ability to build relationships with clients and internal teams.
• Experience with marketing analytics tools and platforms, such as Google Analytics, Google Ads Editor, SEMrush, and others.
• Intimately comfortable working in spreadsheets, pivot tables, etc.