Manager (or Sr. Manager), Marketing Operations

About The Team:

This role reports into the VP of Marketing and works closely with our distributed operations & BI teams. You will work closely with the entire marketing team to be the bridge between marketing strategy and technical execution, ensuring that marketing programs and initiatives are positioned to drive growth.

What you'll do

• Own the majority of the MarTech stack, with a focus on Marketo. Help evolve and streamline our stack as well as research and implement the latest tools/technologies to increase lead quality via intent, predictive analytics, attribution, and data enrichment.
• Work closely with the marketing functional driver across demand generation, lifecycle marketing, events, webinars, paid media and more to enable and improve their strategies.
• Support essential marketing operations initiatives such as managing the lead lifecycle, lead scoring, lead nurturing, and data cleansing.
• Provide end-to-end visibility to marketing funnel velocity, segmentation, targeting, and campaigns.
• Assist with lists creation, cleaning and importing as well as data enrichment and cleaning.
• Develop training and documentation to ensure Marketers are fully enabled to use system features and processes.
• Troubleshoot issues as they arise from various business partners relating to system workflow gaps and platform inconsistencies.
• Partner closely with cross-functional teams to ensure sales and marketing alignment on key processes, reporting, and initiative goal-setting
• Help build reliable reporting to better track ROI, attribution, and leads from organic, paid, events, outbound, webinars, and nurture programs.
• Make data-based recommendations for how we can drive more conversions, revenue and efficiency within each channel.

What You’ll Bring

• 5+ years experience at a technology company in marketing operations, preferably in B2B Saas
• Proficiency in Marketo, SFDC, and integrating marketing systems with other technologies
• Technically inclined with the ability to help implement integrations and knowledge of modern marketing tools.
• Strong interpersonal skills; demonstrated effective listening and communication skills with the ability to synthesize data collected and identify the root of problems/causes
• Bonus: Experience with other tools in our stack: HubSpot, LeanData, BookIt, Outreach, Bizible, Mixpanel, Gong, Intercom, Google Analytics
• Modeling skills in Excel and the ability to work with SQL is a plus but not required

The New York and California base salary for this full time Manager position is between $107,000 to $130,000 or $135,000 - 160,000 for Sr. Manager. Your exact starting salary is determined by a number of factors such as your experience, skills, and qualifications. In addition to base salary, we also offer a competitive equity program and comprehensive and inclusive benefits.