Senior Planner

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

SENIOR PLANNER

• Develop and implement best in class strategies for current & future clients aligning them to our clients’ business goals across the entire consumer journey and touchpoints.
• Discover and leverage insights and trends through primary, secondary and available data to develop strategic recommendations for brand building and campaigns across paid, owned, earned channels.
• Responsible for strategy deliverables including Brand building, Personas, Campaign Strategy, Creative Briefing, Comms Planning, Consumer Journey, Digital Ecosystems, Content & Social Media Strategy, Influencer, etc.
• Work closely and constantly collaborate with creative team to develop effective award-winning work
• Proactive ideas and briefs exploring new opportunities for marketing innovation and implementing them on selected accounts.
• Keeping teams updated on new concepts and strategies from the digital world ­ from Singapore, SEA and globally
• Leading strategy for / support business development pitches and proposals
• Responsible for VML’s reputation and credibility in the client organization.
• Responsible for total client satisfaction, and for ensuring that regular strategic reviews are conducted with client.
• Provide regular updates on performance, insights and recommendations for improvement of current strategies and plans for future initiatives.
• Leadership and learning – Culture of skill-sharing, training, learning, mentoring, guiding and evolving oneself holistically as a strategist
• Pro-active and constantly create value to VML and client partners.
  

SKILLS & EXPERTISE:

• At least 5 years of experience in modern marketing environment
• Strong foundation of marketing, branding, communication
• Experience with social media, marketing & analytics tools & resources like GWI, Social Listening and Search Trends, Euromonitor, WARC
• Good understanding of paid, owned, earned digital ecosystems including social, search, mobile, forums, maps, apps, influencers, etc.
• Demonstrated success with client relationships, team management and business development.
• Worked across multiple sectors across global and local brands in both private and public sector, in Singapore and multi-market / regional
• Strong verbal and written communication skills.
• Excellent presentation skills.
• Ability to multitask and prioritize.
• Fortitude to stay calm under pressure.

Role as part of VML Team:

• Always be on top of brand and communication trends, and look for ways to inject inspiration into our work
• Be a champion of the VML culture of being honest, open, responsive, team-oriented
• To always be thinking how to make things better – culture of excellence and optimisation
• To be an integral part of the growing VML team and such other duties as the Company may reasonably specify from time to time

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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