Sr. Data Scientist, Growth Forecasting & Discounts Optimization

About the Role

We're looking for a Data Scientist with expertise and experience in forecasting and optimisation to help us optimize our investment in acquiring and reactivating eaters! In this role, you’ll contribute directly to revenue growth by applying ML & time series forecasting to produce our bottom up subscriber growth forecasts, covering new and resurrected subscribers, growth marketing and discounts.

What you’ll do in 12 months

• Develop and own the growth forecasting models: Develop predictive models for yearly, quarterly, monthly, weekly, and daily forecasts across media channels (e.g., paid search, social, TV). Combine error analysis with in-depth insights about customer demand to develop and fine-tune forecasts. Success will be measured by forecast accuracy and ability to support company budgeting and scenario planning.
• Develop and own a discount optimisation model: Create and manage discount optimization models by category and channel, applying the model to recommend discount optimisation strategies. Analyze model effectiveness against actual outcomes, identify gaps, and recommend adjustments. Success will be measured by improved discount ROI and alignment with overall growth and financial objectives.
• Deliver spend insights in support of budgeting and spend optimisation: Analyze channel performance, mta inputs conduct incrementality tests, and develop regression models and baselines for spend optimization. Deep dive into trials, acquisition history, conversion rates, discounts and offers, and marketing strategies to deliver the insights the growth team needs to improve budget efficiency and alignment budgets with CookUnity’s annual goals. Success will be measured through improvements in incremental revenue and CAC.

Education

• An advanced degree in Math, Physics, Statistics, Economics, Computer Science, or similar domain

Experience

• 6+ years of experience in marketing data analytics
• 3+ years experience with multi-touch attribution
• Experience working with media mix modeling, marketing measurement and attribution, targeting and creative optimization, online purchase funnel optimization, user segmentation, cohort analyses, time series analyses, regression models, etc.

Core Competencies

• The determination to initiate and lead projects
• High autonomy in partnering with non technical stakeholders
• High autonomy in executing to produce insights with data (e.g. SQL, Tableau, Python, dbt)
• High agency and growth mindset
• The ability to work well under pressure and to tight deadlines is a must.

Benefits

🩺 Health Insurance coverage

🌅 401k Plan

⛱ Unlimited PTO

🗓️ 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical

🐣 Family leave: ****12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid

🕯 Compassionate Leave: 3-5 days each time the need arises

🥘 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly

🧘🏽‍♀️ Wellness perks: access to a nutritional coach and fitness subsidies to build a healthy lifestyle

👩🏾‍🏫 Personalized Spanish coach

🌟 Awesome opportunity to join a company that is looking to change how we eat and how chefs work!